Dr. Mengzhou (Austin) ZHUANG
Marketing

Assistant Professor
3910 2183
mzhuang@hku.hk
KK 706
https://mengzhouzhuang.wordpress.com/


Academic & Professional Qualification
Ph.D. in Business Administration (Marketing), University of Illinois, Urbana-Champaign, 2019
M.Phil. in Marketing, Lingnan University, 2014
Bachelor in Business Administration, Xi’an Jiaotong University, 2012
Biography
Mengzhou (Austin) Zhuang joined the University of Hong Kong in 2019, after receiving his Ph.D. in Business Administration (Marketing) from University of Illinois, Urbana-Champaign. Before that he received his M.Phil. in Marketing from Lingnan University, and Bachelor degrees in Business Administration from Xi’an Jiaotong University.
His research interests lie in online advertising and multi-channel marketing strategy. His work primarily focuses on understanding the strategic decisions of multi-channel retailers, online advertisers, retailing platforms, and consumers.
Research Interest
Multi-channel strategy, online advertising, pricing, Bayesian statistics, machine learning.
Selected Publications
Mengzhou Zhuang, Eric (Er) Fang, Jongkuk Lee, and Xiaoling Li. (forthcoming). The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms. Information Systems Research.
Mengzhou Zhuang, Geng Cui, and Ling Peng (2018). Manufactured Opinions: The Effect of Manipulating Online Product Reviews. Journal of Business Research, 87, 24-35.