郭栢淇 博士
Dr. KWOK, Pak Ki AlexAssistant Professor



Dr. Alex Kwok is currently an Assistant Professor at Department of Applied Data Science, Hong Kong Shue Yan University (HKSYU). Before joining HKSYU, Dr. Kwok was the Assistant Professor at the School of Intelligent Systems Science and Engineering, Jinan University, China. He graduated from The University of Hong Kong with a B.Eng. degree in Logistics Engineering and Supply Chain Management and a Ph.D. degree in Industrial Engineering / Management Science. Dr. Kwok is a certified Senior Big Data Analyst and a Senior AR/VR Technology Application and Developer at the Ministry of Industry and Information Technology of the People’s Republic of China. His research interests include virtual reality, human-computer interaction, decision support systems, and consumer behaviour. His recent work has appeared in peer-reviewed journals such as Decision Support Systems and Computers & Industrial Engineering.


Courses TaughtPrinciples of Marketing
HR Analytics

Area ofInterestVirtual Reality
Virtual Reality/Augmented Reality, Human-Computer Interaction, Technology Acceptance, Consumer Behaviour

Intelligent Decision-Making
Decision Support Systems, Multi-Criteria Decision-Making,Big Data, Machine Learning

Academic QualificationsDoctor of Philosophy, Department of Industrial and Manufacturing Systems Engineering, The University of Hong Kong
Bachelor of Engineering, The University of Hong Kong

Professional ExperienceAssistant Professor, Department of Applied Data Science, Hong Kong Shue Yan University
Assistant Professor, School of Intelligent Systems Science and Engineering, Jinan University
Research Assistant I, Department of Industrial and Manufacturing Systems Engineering, The University of Hong Kong

Selected PublicationsLi, Y., & Kwok, A. P. K.* (2021). The effects of after-school training of different sports events on the physical fitness of adolescents and its comparative analysis. Advances in Physical Education, 11(3), 321-330. https://doi.org/10.4236/ape.2021.113027
Wang, C., Lian, X., Zhuang, C., Kwok, P. K.*, & Yan, M. (2021). A virtual reality-based spoken English learning platform. 2021 IEEE 24th International Conference on Computer Supported Cooperative Work in Design (CSCWD), Dalian, China. https://doi.org/10.1109/CSCWD49262.2021.9437696
Kwok, P. K., Yan, M.*, Qu, T., & Lau, H. Y. K. (2020). User acceptance of virtual reality technology for practicing digital twin-based crisis management. International Journal of Computer Integrated Manufacturing, 1-14. https://doi.org/10.1080/0951192X.2020.1803502
Kwok, P. K., Yan, M.*, Chan, B. K. P., & Lau, H. Y. K. (2019). Crisis management training using discrete-event simulation and virtual reality techniques. Computers & Industrial Engineering, 135, 711-722. https://doi.org/10.1016/j.cie.2019.06.035
Kwok, P. K.*, & Lau, H. Y. K. (2019). Hotel selection using a modified TOPSIS-based decision support algorithm. Decision Support Systems, 120, 95-105. https://doi.org/10.1016/j.dss.2019.02.004
Jin, N., Yang, F., Yan, M.*, Feng, Y., Zhuang, Y., Liu, H., Kwok, P. K., & Wen, K. (2019). User perceptions of smart class services in teaching and learning interactions. Procedia CIRP, Zhuhai, China. https://doi.org/10.1016/j.procir.2019.04.329
Kwok, P. K.*, & Lau, H. Y. K. (2018). A modified consensus-building methodology for reaching a group decision using minimum costs. IEEE Access, 6, 3509-3523. https://doi.org/10.1109/ACCESS.2017.2787677
Kwok, P. K.*, Chan, B. K. P., & Lau, H. Y. K. (2018). A virtual collaborative simulation-based training system Proceedings of the 10th International Conference on Computer Modeling and Simulation, Sydney, Australia. https://doi.org/10.1145/3177457.3177494
Kwok, P. K. (2018). A decision support system for group decision-making The University of Hong Kong. http://hdl.handle.net/10722/255440
Kwok, P. K.*, & Lau, H. Y. K. (2016). Modified Delphi-AHP method based on minimum-cost consensus model and vague set theory for road junction control method evaluation criteria selection. Journal of Industrial and Intelligent Information. https://doi.org/10.12720/jiii.4.1.76-82
Kwok, P. K.*, Chau, D. W. H., & Lau, H. Y. K. (2014). A study on road junction control method selection using an artificial intelligent multi-criteria decision making framework. In M. Bramer & M. Petridis, Research and Development in Intelligent Systems XXXI Cham. https://doi.org/10.1007/978-3-319-12069-0_25
Other ActivitiesSession Chair of the parallel session “Industrial IoT and Digital Twin” of the Annual International Conference for Chinese Scholars in Industrial Engineering, China, 2020
Session Co-chair of the parallel session “Model-Driven Decision Support for PSS” of the 11th CIRP Conference on Industrial Product-Service Systems, China, 2019