Chung, Jae Hyen BA (UC Berkeley); PhD (UChicago)



Assistant Professor
ContactDepartment of Marketing

Room 1105, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 7766

jaehyenchung@cuhk.edu.hk


Links
LinkedIn Profile

BiographyProf. Jae Hyen Chung is an Assistant Professor in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He earned his PhD in Econometrics and Statistics from the University of Chicago Booth School of Business and his Bachelor’s degree in Economics and Statistics from the University of California at Berkeley. His research interests include online consumer search, consideration set formation, and consumer learning.
Teaching AreasPricing Strategy
Marketing Analytics
Research InterestsOnline Consumer Search
Consideration Set Formation
Consumer Learning
Publications & Working PapersJae Hyen Chung, Pradeep Chintagunta, and Sanjog Misra, “Estimation of Sequential Search Models,” Under Review.
Jae Hyen Chung, Pradeep Chintagunta, and Sanjog Misra, “Inferring Automobile Market Structure from Consumer Search,” Working Paper.

Awards & HonoursPhD Fellowship, University of Chicago Booth School of Business, 2013-2016
The Katherine Dusak Miller PhD Fellowship, University of Chicago Booth School of Business, 2016-2017
Eugene F. Fama PhD Fellowship, University of Chicago Booth School of Business, 2017-2018