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香港中文大学工商管理学院老师教授导师介绍简介-Poon, Stephen Kwok-ho(潘国豪)

本站小编 Free考研考试/2022-01-28

Poon, Stephen Kwok-ho(潘国豪) BEng (Hons) (PolyU); EMBA (CUHK); DBA (PolyU)



Professional Consultant
ContactDepartment of Marketing
Room 1143, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong
+852 3943 7652

skhpoon@cuhk.edu.hk


BiographyDr. Stephen Poon is a?Professional Consultant in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He is both an experienced business practitioner as well as an enthusiastic university teacher. His teaching approach is to integrate his academic knowledge and practical experience with students’ creativity to tackle dynamic marketing issues and then explore new business opportunities.
Teaching AreasMarketing in China
Global Marketing
Electronic Marketing
Advertising and Promotion
Research InterestsValue Creation in Brand Communities
Contemporary Marketing Issues in China


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