摘要:在我国以“家庭关系”为核心的传统农耕文化大背景下，稻农对有机肥的施用意愿是否受家庭内部代际传递因素的影响?既有研究尚未给出相应的证据。鉴于此，利用在湖北省实地调查获得的563份有效微观数据，运用二元Logistic模型，重点分析了互动性代际传递与示范性代际传递对稻农有机肥施用意愿的影响。研究发现：1）样本农户中，52.93%的稻农愿意施用有机肥；2）互动性传递程度每提升1个层次，稻农愿意施用有机肥的概率会下降10.10%，而示范型传递程度每提升1个层次，稻农愿意施用有机肥的概率会提升20.64%；同时，示范性传递对稻农有机肥施用意愿的影响会随互动性传递影响程度的下降而显著增强；3）互动性传递、示范型传递及其交互项是影响中青年组稻农对有机肥施用意愿的重要因子，而老年组稻农对有机肥的施用意愿主要受交互项的影响；4）稻农对有机肥的施用意愿还受土壤肥力、教育水平、农业年收入、风险感知、政策满意度的影响。因此，要正确引导父代采用相关绿色农业技术的正向示范效应，弱化父代务农经验对稻农的消极影响；适当加大教育投入，发展低风险绿色农业技术，充分发挥政府在技术支持中的引领作用，进而促进有机肥等绿色农业技术的推广应用。
关键词:代际传递/
互动性传递/
示范性传递/
有机肥/
稻农/
施有机肥意愿
Abstract:In view of family based farming in China, the influence of intergenerational transmission of farm operation on rice producers' attitude toward the use of organic fertilizer was studied. A survey was conducted in Hubei Province, and data obtained from 563 households were analyzed using Binary Logistic Model. The following observations were obtained:1) 52.93% of the rice producers surveyed were willing to use organic fertilizer. 2) The likelihood for a rice producer to use organic fertilizer decreased in a slope of 0.101 with the level of interactive transmission up one grade, but increased with the level of demonstrative transmission up one grade in a slope of 0.206; the influence of demonstrative transmission was enhanced by weakened interactive transmission. 3) Young and middle-aged producers were influenced by both demonstrative and interactive transmissions independently or jointly, while elderly producers were influenced mainly when the transmissions were presented interactively. 4) Producers' attitude was also affected by land fertility, education, income, perception of risks, and policy satisfaction. These observations suggested that a producer's adoption of environmentally friendly practices in agriculture such as using organic fertilizer could be fostered by magnifying the positive effect of demonstrative transmission of parents' behaviors, education, low risk technology introduction, and governmental support, thus promoting the application of green agricultural technologies, such as organic fertilizer.
Key words:Intergenerational transmission/
Interactive transmission/
Demonstrative transmission/
Organic fertilizer/
Rice producers/
Willing to use organic fertilizer
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