工商管理学院教师简历 SBA Faculty CV


姓 名 Name
□ 教授 Professor
王璐 Wang Lu
□ 副教授 Associate professor
? 博士 Doctor
? 硕士研究生导师 Master supervisor
□博士研究生导师
教育背景 Education
2014.09-2018.01 博士 武汉大学 市场营销
Ph.D Wuhan University, Marketing 2015.05-2015.09 研究助理 香港城市大学 市场营销
Research Assistant，City University of Hongkong, Marketing 2011.09-2014.07 硕士 中南财经政法大学 电子商务
M.A. Zhongnan University of Economics and Law, Electronic Commerce 2007.09-2011.07 本科 中南财经政法大学
电子商务
MD Zhongnan University of Economics and Law, Electronic Commerce
承担的主要教学课程 Teaching
电子商务（本科）跨境电子商务（本科）网络营销（本科）Online Marketing Research（硕士） E-commerce (undergraduate)
Cross-border electronic commerce (undergraduate) Network marketing (undergraduate)
Online Marketing Research (Master)
科研领域及成果 Research

科研领域：网络营销、社会网络

Scientific research fields: network marketing, social network
主要成果：
1.期刊论文及专著




Lu Wang, Minxue Huang*, Maohong Liu. (2018). How Founders’Social Capital Affects the Success of
Open-source Projects: A Resource-based View of Project Teams. Electronic Commerce Research and
Applications, 30(July-August): 51-61.

Liao, Junyun, Wang, Lu*. (correspondent), Huang, Min Xue, Yang, Defeng and Wei Haiyin. (2020), The
Group Matters: Examining the Effect of Group Characteristics in Online Brand Communities, Asia
Pacific Journal of Marketing and Logistics, Vol.33 No.1, pp.124- 144.

王璐，黄敏学，肖橹，周南（2018）. 社会资本、知识利用与共有协同创新绩效. 科研管理, 39(11): 79-87.
王璐，黄敏学，肖橹，周南（2016）. 社会资本的双面性：结构、知识流动与共有协同式新产品开发. 营销科学学报, 12(2):1-13
王璐, 开放式创新的协同演化机制研究：基于开源社区的实证分析(2019). 中国财政经济出版社，
ISBN 978-7-5095-9366-0，12.5 万字

2.承担项目情况

营销中社会动员策略及影响机制研究：群体行为动力的双路径视角（项目号：72002222），国家

自然科学基金青年项目，2021-2023，主持

开放式创新中的协同演化机制研究（项目号：2722019JCG051），中央高校基本科研业务费青年教师创新项目，2019，主持
开放式创新的演化机制研究：以开源社区为背景（项目号：31721910812），中南财经政法大学引进人才科研启动金项目，2018，主持
移动时代全景营销模式：三元交互协同与产品一体化情感激发（项目号：71672132），国家自然科学基金面上项目，2017-2020, 参与
Major achievements:




1. Periodical papers and monographs

Lu Wang, Minxue Huang*, Maohong Liu. (2018). How founders’ social capital affects the success of
open-source projects: A resource-based view of project teams. Electronic Commerce Research and
Applications, 30(July-August): 51-61.

Liao, Junyun, Wang, Lu*. (correspondent), Huang, MinXue,Yang, Defeng and Wei Haiyin. (2020), The
group matters: examining the effect of group characteristics in online brand communities, Asia
Pacific Journal of Marketing and Logistics, Vol.33 No.1, pp.124-144.

Wang Lu, Huang Minxue*, Xiao Xun, Nan Zhou (2018). Social Capital, Knowledge Utilization and
Collaborative Innovation Performance. Scientific Research Management, 39(11): 79-87.

Wang Lu, Huang Minxue*, Xiao Xun, Nan Zhou (2016). Two-side of Social Capital: Social Structure,
Knowledge Flow and Common-based New Product Development. Journal of Marketing Science, 12(2):1-13

Wang Lu, Research on the Collaborative Evolution Mechanism of Open Innovation: An Empirical
Analysis Based on Open Source Community, China Financial and Economic Publishing House, ISBN
978-7-5095-9366-0,125,000 words

2. Undertaking the project

The Effect and Mechanism of Social Mobilizing Strategies in Live Marketing Context: the
Dual-pathway Model of Collective Behavior (ProjectNo.:72002222), National Natural Science
Foundation of China, 2021-2023, presided over

Coevolution Mechanism of Open Innovation (ProjectNo.: 2722019JCG051), Innovation Project of Young
Teachers for Basic Scientific Research Business Fees in Central Universities, 2019, presided over

Coevolution Mechanism of Open Innovation in the Open Source Community (ProjectNo.: 31721910812),
Zhongnan University of Economics and Law, 2018, presided over

Omni Synchronous Marketing Paradigm in the Mobile Era: Tripartite Synchronous Interaction and
Product-driven Integral Affect (ProjectNo.:71672132), National Natural Science Foundation of China,
2017-2020, participation