工商管理学院教师简历SBA Faculty CV


姓 名 Name
□ 教授 Professor
樊帅 Fan shuai
? 副教授 Associate professor
? 博士 Doctor
? 硕士研究生导师 Master supervisor
□博士研究生导师 Doctor supervisor

教育背景 Education
2000/09-2004/06, 就读于武汉大学经济与管理学院，市场营销专业，获得管理学学士学位； 2000/09-2004/06,Wuhan university, Business
School major in marketing, bachelor's degree
2004/09-2009/06，保送至华中科技大学管理学院，企业管理专业（市场营销方向），硕博连读，获得管理学博士学位
2004/09-2009/06，Huazhong University of Science and Technology, majoring in business management
(marketing direction), doctorate degree
承担的主要教学课程 Teaching
本科生课程：《市场营销学》（双语）、《企业公共关系学》Marketing，Corporation public relationship研究生课程：《营销研究设计》（双语）、《市场调研》
Marketing research design, Marketing investigation
MBA 课程：《营销管理》、《论文写作与管理研究方法》 Marketing management, Writing and managerial research method
科研领域及成果 Research
主持国家自然科学基金青年项目：企业伪善行为的真伪边界及治理策略研究：基于消费者视角（2017）；主持湖北省本科教学改革项目：本科生“对分课堂”学习动机内化的影响研究——基于创新创业类课程的实践（201
8）；
主持中南财经政法大学研究生教育教学改革项目：《企业创业与经营》创新创业课程建设研究（2018）；主持中南财经政法大学研究生创新教育项目：研究生在“对分课堂”中学习动机内化的影响机制研究—
—基于自我决定理论的视角（2017）；




专著《CSR 中企业伪善行为及其治理策略研究》，世界图书出版集团，2017；
《CSR 中伪善行为对消费者惩罚意愿的影响》，经济管理（2020）；
《产品伤害危机下 CSR 修复策略对消费者的影响研究》，经济管理（2017）；
《“互联网+公益”背景下虚拟共创行为的影响研究》，宏观经济研究（2017），该文获 2016 年湖北省市场营销学术年会最佳论文三等奖；
《虚拟 CSR 共创心理需要对消费者态度的影响研究》，管理学报（2019），同时被人大复印期刊资料
《市场营销研究》2019 年第 10 期全文转载；
《心理所有权视角下消费者参与虚拟 CSR 共创的影响研究》，管理学报（2017），该文获 2016 年中国市场营销国际学术年会最佳论文二等奖，被人大复印期刊资料《市场营销研究》2017 年第 6
期全文转载；
《高校 “对分课堂”学习动机内化的影响机制研究》，高等教育评论（2018）；主编教材《市场营销教程》，高等教育出版社（2018）；
Hosting the Youth Project of National Natural Science Foundation of China: Research on the True and
False Boundary and Governance Strategy of Corporate Hypocrisy: From the Perspective of Consumers
(2017);
Presided over the undergraduate teaching reform project in Hubei Province: a study on the influence
of undergraduates' "internalization of learning motivation in separate classrooms"-based on the
practice of innovative and entrepreneurial courses (2018);
Presided over the postgraduate education and teaching reform project of Zhongnan University of
Economics and Law: Research on the Construction of Innovation and Entrepreneurship Curriculum of
Enterprise Entrepreneurship and Management (2018);
Hosted the Innovative Education Project for Postgraduates of Zhongnan University of Economics and
Law: Research on the Influence Mechanism of Internalization of Graduate Students' Learning
Motivation in "Separate Classroom" —— Based on the Perspective of Self-determination Theory (2017);
Monograph "Research on Corporate Hypocrisy in CSR and Its Governance Strategy", World Book
Publishing Group, 2017;
The Influence of Hypocrisy in CSR on Consumers' Punishment Willingness, Economic Management (2020);
"Research on the Impact of CSR Repair Strategy on Consumers under Product Injury Crisis", Economic
Management (2017);
"Research on the Impact of Virtual Co-creation Behavior under the Background of" internet plus
Public Welfare ",Macroeconomic Research (2017), which won the third prize of the best paper of the
2016 Hubei Marketing Academic Annual Conference;
"Research on the Influence of Virtual CSR's Psychological Needs on Consumers' Attitudes", Journal
of Management (2019), and reprinted by the National People's Congress's copy journal "Marketing
Research" in the 10 th issue of 2019;
"Research on the Impact of Consumers' Participation in Virtual CSR Co-creation from the




Perspective of Psychological Ownership", Journal of Management (2017), which won the second prize
of the best paper of the 2016 China International Academic Conference on Marketing, and was copied
by the National People's Congress. The full text of the sixth issue of Marketing Research in 2017
was reprinted;
"Research on the Influence Mechanism of Internalization of Learning Motivation in Separate
Classroom" in Colleges and Universities, Higher Education Review (2018);
Editor-in-Chief of the textbook Marketing Tutorial, Higher Education Press (2018);
企业与社会实践 Industry Experience
2017 年，伟星管业合肥公司平台战略与生态系统构建项目，为公司品牌形象的推广与全国百优案例开发提供服务。
2018 年，浙江日丰生物科技有限公司项目，为公司品牌形象的推广与全国百优案例开发提供服务；
2019 年，湖北兴发集团、武汉森泰环保有限公司销售团队培训服务；
2020 年，东风集团公司营销管理课程、湖北中烟培训服务。
the platform strategy and ecosystem construction project of Weixing Pipe Hefei Company provided
services for the promotion of the company's brand image and the development of national top 100
cases2017
Zhejiang Rifeng Biotechnology Co., Ltd. project provided services for the promotion of the
company's brand image and the development of national excellent cases;2018
Hubei Xingfa Group and Wuhan Sentai Environmental Protection Co., Ltd. sold team training
services;2019
Dongfeng Group Corporation Marketing Management Course and Hubei China Tobacco Training
Service，2020,