工商管理学院教师简历SBA Faculty CV


姓 名 Name
□ 教授 Professor
杜鹏 Du Peng
? 副教授 Associate professor
? 博士 Doctor
? 硕士研究生导师 Master supervisor
□ 博士研究生导师 Doctor supervisor
营销管理系主任
Director of marketing Management Department
教育背景 Education
2015 年 5 月-8 月 香港城市大学 访问交流
May – Aug. 2015, City University of Hong Kong, visiting scholar 2013 年 1 月-7 月 新西兰坎特布雷大学 访问交流
Jan. – Jul. 2013, University of Canterbury (New Zealand), visiting scholar
2006 年 9 月-2009 年 7 月 中南财经政法大学 管理学博士
Sept. 2006 – Jul. 2009, Zhongnan University of Economics and Law, Doctor of Management 2004 年 9
月-2006 年 7 月 中南财经政法大学 管理学硕士
Sept. 2004 – Jul. 2006, Zhongnan University of Economics and Law, Master of Management
1999 年 9 月-2003 年 7 月 中南财经政法大学 管理学学士
Sept. 1999 – Jul. 2003, Zhongnan University of Economics and Law, Bachelor of Management
承担的主要教学课程 Teaching
博士：新媒体营销
Doctoral: New-media-based marketing
MBA、EMBA：营销管理、创新与创业管理
MBA, EMBA: marketing management, innovation and entrepreneurship management
研究生：营销数据分析、市场调研、营销前沿
Master: marketing data analysis, market investigation, frontier of marketing
本科：市场营销学、广告学、新媒体营销、创新与创业管理
Undergraduate: marketing, advertising, new-media-based marketing, innovation and
entrepreneurship management






科研领域及成果 Research
1、主持：《湖北省高校研究生教育质量保障体系研究：基于深度访谈与问卷调查的实证分析》，湖北省教育科学规划研究课题（2012-2014）
2、主持：2014 年湖北省高等学校省级教学研究项目《基于实验班拔尖创 新人才培养模式的本科生导师制研究――以中南财经政法大学文澜学院经管实验班为例》
3、国家级本科教学“专业综合改革”项目子课题（2015-2018）（项目编号：21401610802）
4、主持：全国高等学校工商管理类专业《教学质量国家标准》研究课题：《财经类高校工商管理类专业教学质量标准体系构建及实施研究》，教育部高等学校工商管理类专业教学指导委员会委托，2019年 4 月
5、主持：教育部科技发展中心产学研创新基金资助课题《跨境电商助推产学研的路径及实践研究》（课题编号：2018A05003），2019 年 4 月。
6、主持：教育部产学合作协同育人项目《财经类高校大数据方向专业师资培训项目》， 2019 年 12 月。
7、主持：教育部产学合作协同育人项目《商务数据分析与应用》， 2019 年 12 月。
8、主持：慕课《人人学点营销学》，2018 年国家级精品在线开放课程
9、主编：普通高等教育“十一五”国家级规划教材、国家级精品课程教材《市场营销教程（第四版）》，高等教育出版社，2018 年 12 月
10、主编：国家级精品在线开放课程配套教材，《人人学点营销学》，机械工业出版社，2020 年 6 月
1. As leader: Hubei higher education institutes’ graduate education quality assurance
system: an empirical analysis based on in-depth interviews and questionnaires, Hubei education
planning project (2012-2014).
2. As leader: 2014 Hubei higher education institute provincial teaching research project
“Supervisor for outstanding undergraduate students of experimental classes – with Economics
and Management Experimental Class of Wenlan School, Zhongnan University of Economics and Law as
an example”
3. National undergraduate teaching “comprehensive major reform” sub-project (2015-2018)
(project number: 21401610802)
4. As leader: National higher education institutes business administration major
“teaching quality national standard: “development and application of teaching quality system for
business administration major in higher education institutes of finance and economics”, entrusted
by the committee of teaching guidance for business administration major in higher education
institutes, the Ministry of Education, April, 2019.
5. As leader: Methodology and practice of industry-university-research cooperation
supported by cross-border e-commerce, a project funded by industry-university-research
cooperation and innovation foundation, the science and technology development center,
the Ministry of Education (project number: 2018A05003), April 2019.
6. As leader: Teacher training project for big data major in higher education institutes of finance
and






economics, a project in the frame of industry-university-research cooperation and joint
education program, the Ministry of Education, December 2019.
7. As leader: Business data analytics and applications, a project in the
frame of the industry-university-research cooperation and joint education program, the
Ministry of Education, December 2019.
8. As lecturer: An Easy Guide to Marketing (on MOOC), a national best online open course of 2018.

9. As chief editor: Marketing (4th edition), 11th Five-year Plan national planning
textbook for higher education, national best textbook, Higher Education Press, December 2018.
10. As chief editor: An Easy Guide to Marketing, a textbook for national best online open course,
China Machine Press, June 2020.
企业与社会实践 Industry Experience
武汉大学、中南财经政法大学、清华大学深圳国际研究生院、建行大学（华中校区）、武汉大学深圳研究院、湖北大学、法国诺曼底管理学院、新与成商学院 EDP、MBA、EMBA
项目营销学教授；武汉理工大学创业学院特聘教授、滇西应用技术大学滇西金融研究院特聘教授、湖北省创业导师团首批导师、湖北长江互联网教育研究院研究员；为多家组织机构提供战略、营销、管理培训、咨询与顾问服务。
Marketing professor with EDP, MBA and EMBA programs of Wuhan University, Zhongnan University of
Economics and Law, Tsinghua University Shenzhen International Graduate School, China Construction
Bank University (Central China campus), Wuhan University Shenzhen Institute, Hubei University,
école de management de Normandie and Xin Yucheng Business School; special-term professor with Wuhan
University of Technology School of Entrepreneurship, special term professor with West Yunnan
University of Applied Sciences West Yunnan Finance School, one of the first mentors of Hubei
entrepreneurship mentor group, researcher with Hubei Yangtze River Online Education Research
Institute; provider of strategic consulting as well as marketing and management training for
several organizations.