工商管理学院教师简历SBA Faculty CV


姓 名 Name
□ 教授 Professor
彭红 Peng Hong
? 副教授 Associate professor
? 博士 Doctor
? 硕士研究生导师 Master supervisor
□博士研究生导师 Doctor supervisor

教育背景 Education
1980 年 09 月-1984 年 06 月：长沙铁道学院电子工程系计算机软件专业，工学学士
2004 年 06 月：中南财经政法大学信息系管理信息系统专业，管理学硕士
2005 年 09 月-2011 年 06 月：中南财经政法大学工商管理学院国际贸易学专业，经济学博士 September 1980-June 1984: Bachelor of
Engineering, Department of Electronic Engineering, Changsha Railway Institute
June 2004: Master of Management, Department of Information, Zhongnan University of Economics and
Law
September 2005-June 2011: Ph.D. in economics, major in international trade, School of Business
Administration, Zhongnan University of Economics and Law
承担的主要教学课程 Teaching
本科：电子商务运营管理；电子商务实验硕士：电子商务模式研究
Undergraduate: e-commerce operation management; Electronic commerce experiment Master: Research on
E-commerce Model
科研领域及成果 Research
研究领域：电子商务；消费者行为
Research fields: e-commerce; Consumer behavior主要要成果：
Hong Peng and Wanjie Yuan, Research on the Influence of Perceived Quality on Short Tenants' Rental
Decision in Online Reviews. The 18th Wuhan International Conference on E-Business, Wuhan, China,
May 2019.
Hong Peng and Jun Mi. A Research about Consumer’s Usage Intention to Green Finance Products -
Taking the Alipay’s Ant forest as the Example. The 17th Wuhan International Conference on
E-Business, Wuhan, China, May 2018.





Hong Peng and Shuang Tao. A Research on the Influential Factors of Listing Sales Based on Online
Information in Short Rental Markets. The 17th Wuhan International Conference on E-Business, Wuhan,
China, May 2018.
Hong Peng and Yusufujiang Yushan. Can the Adjustment of Consumer Finance Credit Line Cause Impulse
Purchase? An Analysis from the Perspective of E-commerce Promotion. The 17th Wuhan International
Conference on E-Business, Wuhan, China, May 2018.
Hong Peng, Wei Jiang and Ruihuan Su (2016). The effect of service guarantee strength on service
quality of online merchants. International Journal of Services Technology and Management, 22(1/2),
4–17.
基于校园网的电子商务专业实践教学资源库构建研究，湖北省教育科学“十一五”规划课题，主持，2008基于网络环境下高校教师教学信息管理系统研究，湖北省教学研究项目，主持，2005
Research on the Construction of Practical Teaching Resource Database of E-commerce Specialty Based
on Campus Network, the Eleventh Five-Year Plan of Educational Science in Hubei Province,
presidedover,2008 Research on teaching information management system of university teachers based
on network
environment, Hubei teaching research project, host, 2005
企业与社会实践 Industry Experience

蕲春电子商务园区调研及培训，2014 年 Investigation and Training of Qichun E-Commerce Park, 2014