工商管理学院教师简历SBA Faculty CV


姓 名 Name
□ 教授 Professor
姜璇 Jiang Xuan
□ 副教授 Associate professor
? 博士 Doctor
? 硕士研究生导师 Master supervisor
□博士研究生导师 Doctor supervisor


教育背景 Education
2010-2015 华中科技大学 管理科学与工程专业 博士
2012-2013 美国威斯康星大学麦迪逊分校 威斯康星商学院 市场系 联合培养博士
2009-2010 华中科技大学 管理科学与工程专业 硕士
2005-2009 武汉理工大学 物流管理专业 本科
2010-2015 Doctor of Management Science and Engineering, Huazhong University of Science and
Technology
2012-2013 Joint Doctorate Training in Marketing Department of Wisconsin Business School, University
of Wisconsin-Madison, USA
2009-2010 Master of Management Science and Engineering, Huazhong University of Science and
Technology 2005-2009 Bachelor degree in Logistics Management, Wuhan University of Technology
承担的主要教学课程 Teaching
本科生：电子商务导论(48 学时)，电子商务（32 学时），模型分析实验（32 学时）研究生: Online business and operation management （32 学时）
Undergraduate students: introduction to e-commerce (48 hours), e-commerce (32 hours),
model analysis experiment (32 hours)
Graduate student: online business and operation management (32 hours)
科研领域及成果 Research
主要研究领域为电子商务环境下的供应链管理、平台运营管理、营销与运营交叉学科课题，包括：分享经济下的平台运营策略研究；网络零售平台运营模式选择与优化；全渠道零售情境下的供应链协调问题研究；网络零售平台与
品牌商的联合促销策略研究；网络团购策略研究等
The main research areas are supply chain management, platform operation management,
marketing and operation interdisciplinary topics under e-commerce environment, including: platform
operation strategy research under sharing economy; Operation mode selection and optimization
of online retail platform: Research on supply chain coordination under omni-channel
retail situation: Research on the joint promotion strategy of online retail platform and brand:
Research on online group





buying strategy, etc
论文：
1. 姜璇，贾朕，吴伶俐 (2020). 基于网络平台市场的销售商促销竞争策略研究. 管理工程学报，录用待刊.
（国家自科基金委 A 类期刊)
2. Li Yanhai, Jiang Xuan* (2020). The supplier's optimal guarantee policy in newsvendor
finance, International Transactions in Operational Research, 27(5): 2370-2395. (SCI&SSCI, JCR-Q2 区）
3.姜璇，程相惠，李沿海 (2020). 基于收益共享契约的网络零售联合促销策略研究. 管理工程学报,34(3):122-133.（国家自科基金委 A 类期刊)
4. Deng Shiming，Jiang Xuan*, Li Yanhai (2018). Optimal Price and Maximum Deal Size on Group-buying
Websites for Sellers with Finite Capacity. International Journal of Production Research, 56(5):
1918-1933. (SCI&SSCI, JCR-Q1 区）
5. Wu Lingli, Deng Shiming, Jiang Xuan (2018). Sampling and Pricing Strategy under Competition.
Omega: International Journal of Management Science, 80:192-208. （SCI&SSCI, JCR-Q1 区）
6. 邓世名，姜璇*，李沿海 (2017). 销售商能力受限时与团购网站合作的最优策略研究.管理工程学
报,31(3):131-139. (国家自科基金委 A 类期刊)
7. 李沿海，邓世名，姜璇(2019). 资金约束的供应商融资：买方贷款 vs.银行贷款. 管理工程学报,33(2):160-165. (国家自科基金委 A 类期刊)
8.姜璇，邓世名，李沿海 (2016). 考虑线下渠道时销售商在团购网站上的最优销售策略研究.运筹与管理,25(3): 46-56. (国家自科基金委 A 类期刊)
9.Jiang Xuan and Deng Shiming (2014). Optimal Strategy for selling on Group-buying Website. Journal
of Industrial Engineering and Management, 7(4): 769-784. （EI-Compendex：201439072377）

Papers:

1. Jiang Xuan, Jia Zhen, Wu Lingli (2020). Study on the seller's promotion competition strategy
based on the network platform market. journal of industrial engineering and engineering management,
employment to be published. (Class A Journal of National Self-study Fund Committee)

2. Li Yanhai, Jiang Xuan * (2020). The Supplier's Optimal Guarantee Policy in News Vendor Finance,
International Transactions in Operational Research, 27 (5): 2370-2395. (SCI & SSCI, JCR-Q2)

3. Jiang Xuan, Cheng Xianghui, Li Yanhai (2020). Research on the joint promotion strategy of online
retail based on revenue sharing contract. journal of industrial engineering and engineering
management, 34(3):122-133. (Class A Journal of National Self-study Fund Committee)

4. Deng Shiming，Jiang Xuan*, Li Yanhai (2018). Optimal price and maximum deal size on group-buying
websites for sellers with fine capacity. International Journal of Production Research, 56 (5):
1918-1933. (SCI & SSCI, JCR-Q1)






5. Wu Lingli, Deng Shiming, Jiang Xuan (2018). Sampling and pricing strategy under competition.
Omega: International Journal of Management Science, 80: 192-208. (SCI & SSCI, JCR-Q1)

6. Deng Shiming, Jiang Xuan *, Li Yanhai (2017). Study on the optimal strategy of cooperation with
group buying websites when the seller's ability is limited. journal of industrial engineering and
engineering management, 31(3):131-139. (Class A Journal of National Self-funded Fund Committee)

7. Li Yanhai, Deng Shiming, Jiang Xuan (2019). Supplier financing with financial constraints:
buyer's loan vs. bank loan. journal of industrial engineering and engineering management,
33(2):160-165. (Class A Journal of National Self-Research Fund Committee)

8. Jiang Xuan, Deng Shiming, Li Yanhai (2016). Study on the optimal sales strategy of sellers on
group buying websites when considering offline channels. Operation and Management, 25(3): 46-56.
(Class A Journal of National Self-funded Fund Committee)

9.Jiang Xuan and Deng Shiming (2014). Optimal Strategy for selling on Group-buying Website. Journal
of Industrial Engineering and Management, 7(4): 769-784. （EI-Compendex：201439072377）

著作：
姜璇, 网络零售“平台模式”运营下的营销决策研究, 武汉大学出版社, 2019.
Works:
Jiang Xuan, Research on Marketing Decision under "Platform Mode" Operation of Online Retail, Wuhan
University Press, 2019.

企业与社会实践 Industry Experience
《European Journal of Operational Research》、《International Journal of Production Research》期刊匿名审稿人.
阿里研究院“活水计划”青年学者.
Anonymous reviewers of European Journal of Operational Research and International Journal of
Production Research.
Young scholars of "Living Water Program" of Ali Research Institute