工商管理学院教师简历SBA Faculty CV


姓 名 Name
□ 教授 Professor
付红桥 Fu Hongqiao
?副教授 Associate professor
?博士 Doctor
?硕士研究生导师 Master supervisor
□博士研究生导师 Doctor superfvisor

教育背景 Education
1.1994——1998 年， 就读于华中农业大学贸易经济专业，获经济学学士学位；
1. 1994-1998, Huazhong Agricultural University, Trade and Economics major, Bachelor of Economics;
2.1998——2001 年，就读于华中农业大学经济管理专业，获管理学硕士学位；
2. 1998-2001, Huazhong Agricultural University, Economics and Management major, Master of
Management;
3.2001——2004 年，就读于华中科技大学管理科学与工程专业，获管理学博士学位。
3. 2001-2004, Huazhong University of Science and Technology, Management Science and Engineering
major, Doctor of Management.

承担的主要教学课程 Teaching
本科课程：1.市场营销学；2.市场营销模拟；3.营销系统工程
Undergraduate courses: 1. Marketing; 2. Mock marketing; 3. Marketing system and engineering
硕士课程：营销前沿
Postgraduate courses: Frontier of marketing
科研领域及成果 Research
主要从事营销信息管理、关系营销、品牌管理以及县域品牌等领域的研究。
Research fields: marketing information management, relationship marketing, brand
management, county-level brand management, etc.
近年的论文：
1. 生态核心区县域经济发展的“新钻石模型”构建及应用，生态经济，2020.9
2. 基于耦合模型的旅游产业与省域经济协调发展研究，统计与决策，2020.12（拟录用）




Achievements:

1. Development and application of “new diamond model” for county economic development
in core ecological zone, Ecological Economy, 2020.9.
2. Tourism industry based on coupling model and coordinated provincial economy
development. Statistics and Decision-making, 2020.12 (to be confirmed).
企业与社会实践 Industry Experience
最近培训或服务过的单位包括：中国银行孝感分行、中国农业银行武汉分行、浦发银行、武汉钢铁公司鄂州钢铁公司、雪花啤酒、广东邮电、广东旭平首饰公司、广州韵畅贸易有限公司、中南建筑设计院、湖北福利彩票中心、兴
发集团、湖北银行、华泰保险、华骐资产、尖峰水泥、中国人寿湖北分公司、人保财险黄石分公司等大中型企事业单位业，主要从事营销有关的培训、咨询、策划等工作。
As trainer or service provider for: Bank of China Xiaogan Branch, Agricultural Bank of China Wuhan
Branch, Shanghai Pudong Development Bank, Wuhan Iron and Steel Ezhou Company, Snow Beer, Guangdong
Post and Telecommunication, Guangdong Xuping Jewelry, Guangzhou Yunchang Trade Company Limited,
Central-South Architectural Design Institute, Hubei Welfare Lottery Center, Hing Fat Group, Hubei
Bank, Huatai Insurance, Huaqi Asset, Jianfeng Cement, China Life Insurance Hubei Branch,
PICC P&C Huangshi Branch, and other large and medium sized organizations, undertaking training,
consulting and planning jobs related to marketing.
横向课题：基于生态核心区的县域经济发展模式研究（2017）

Horizontal project: economy development model for counties in core ecological zone (2017)