个人简介

林孟蓁, 女, 1985年06月生, 中国台湾, 博士, 副教授, 元智大学管理学博士, 现任湖北经济学院工商管理学院市场营销系特聘教师, 湖北经济学院海峡两岸中小企业发展研究院研究员.
研究方向: 营销策略、消费者行为、网络营销、后设理论
授课课程: 市场营销、消费者行为、营销心理学
联系方式: **, 电子邮箱：linmengchen0608@qq.com
通讯地址: 湖北省武汉市江夏区藏龙岛科技园杨桥湖大道8号湖北经济学院工商管理学院（430205）

教育背景

2009/09-2016/07, 元智大学管理学院, 管理学博士
2007/09-2009/06, 万能科技大学, 管理学硕士
2003/08-2007/06, 台湾首府大学, 管理学学士

3. 工作经历

2017/02-至今, 湖北经济院教师; 湖北经济学院海峡两岸中小企业发展研究院研究员
2013/08-2016/12, 元智大学管理学院, 研究助理
2013/03-2013/12, 商业发展研究院-经营模式创新研究所, 研究员
2012/09-2013/01, 明新科技大学企业管理系, 讲师
2012/09-2013/01, 台北海洋技术学院通识教育中心, 讲师
2012/08-2013/07, 元智大学管理学院, 研究助理
2009/09-2012/02, 元智大学管理学院, 教学助教
2010/07-2011/04, 中原大学企业管理系, 研究助理;

4. 论文情况

4.1 第一作者期刊论文（*表示通讯）：

Kuo-Ning Liu, Clark Hu, Meng-Chen Lin, Tung-I Tsaic, Qu Xiao. (2020). Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude. International Journal of Hospitality Management, 89, 102566. (SSCI)
Huang, C. H., Wu, H. H., Lee, Y. C., Van Nieuwenhuyse, I., Lin, M. C., & Wu, C. F*. (2020). Patient safety in work environments: Perceptions of pediatric healthcare providers in Taiwan. Journal of Pediatric Nursing, 53, 6-13. (SSCI )
Wu, C. F., Li, F., Hsueh, H. P., Wang, C. M., Lin, M. C., & Chang, T. (2020). A Dynamic Relationship between Environmental Degradation, Healthcare Expenditure and Economic Growth in Wavelet Analysis: Empirical Evidence from Taiwan. International Journal of Environmental Research and Public Health, 17(4), 1386. (SSCI)
Meng-Chen Lin, Chih-Hsuan Huang* & Sheng-Feng Shih, A Comparison of the Shopping Behaviors of Cross-Strait College Students based on the Quality of Internet E-commerce, 2019 International Conference on E-Business and Applications, International Conference on E-Business and Applications, 2019. (EI)
Sheng-Feng Shih, Chao-Ying Li & Meng-Chen Lin*, The Diversified Insurance Marketing Channels Driven Development of Consumer Behaviour, 2019 International Conference on E-Business, Management and Economics, International Conference on E-Business, Management and Economics, 2019. (EI)
Su-Lan Pan, Ju Chou, Alastair M. Morrison, Wen-Shiung Huang & Meng-Chen Lin, Will the future be greener ? The environmental behavioral intentions of university tourism students, Sustainability, 2018, 10（3）, 634.(SSCI)
Chih-Husan Huang, Hsin-Hung Wu, Yii-Ching Lee, Cheng-Feng Wu*, Meng-Chen Lin. What we should know about patient safety culture: An empirical investigation of viewpoints from four categories of hospital staffs in Taiwan, International Journal of Management, Economics and Social Sciences, 2018, 7(S1): 73-78.(ABI)
Meng-Chen Lin, Ya-Ping Chiu, Chih-Hsuan Huang, and Yu-Ping Wu. Exploring the impact of service quality on online customer loyalty, International Journal of e-Education, e-Business, e-Management and e-Learning, 2017, 7(4), pp. 230-238.(EI)
Chih-Hsuan Huang, Yi-Chun Huang, Hong Jin, Meng-Chen Lin, and Yu-Ping Wu. An Investigation of College Students' Green Consumption Behavior in China, International Journal of e-Education, e-Business, e-Management and e-Learning, 2017, 7(4), pp. 280-286.(EI)
Yu-Ping Wu, Huayong Dai and Meng-Chen Lin. The Role of Perceived Value on online learning Applications' Users, International Journal of Information and Education Technology, 2017, 8(5), pp, 354-358.(EI)
Shuling Liao, Crystal Tzu-ying Lee, Tzu-han Lin & Meng-chen Lin, eWOM Richness of Leisure Farm Tour Experience：Influences of Message Valence,Product Type and Consumer Knowledge. Journal of Marketing Management, 2015, Vol. 3, No. 2, pp. 55-68. (SSCI)
邱雅萍、林孟蓁*，顾客特性、购物网站特性对网络购物顾客价值影响之研究, 中原企管评论，2013年,第十一卷，第一期，第1-26页。(获得中原企管评论最佳论文奖)
Cheng-Wen Liao, Meng-Chen Lin*, Study on Food Selection and Satisfaction of Passengers and Airport Staffs in Taoyuan International Airport, 2009, The Journal of Global Business Management, Vol. 5, Num. 1, April.


4.2 会议论文（*表示通讯）

Meng-Chen Lin, Cheng-Feng Wu* & Sheng-Feng Shih, Financial development and economic growth in major Asian countries: A bootstrap ARDL test with a fourier function, International Conference on Innovative Computing and Management Science (ICMS), 2020.
Sheng-Feng Shih, Chao-Ying Li & Meng-Chen Lin*, The Diversified Insurance Marketing Channels Driven Development of Consumer Behaviour, 2019 International Conference on E-Business, Management and Economics, (ICEME), 2019.
Sheng-Feng SHIH, Meng-Chen LIN* & Yan-Yu CHEN, The Research on Knowledge Sharing and Location Selection of Pharmaceutical Logistics Supply, 2019 International Conference on Social Science, Economics and Management Research, (SSEMR), 2019.
Meng-Chen Lin, Chih-Hsuan Huang* & Sheng-Feng Shih, A Comparison of the Shopping Behaviors of Cross-Strait College Students based on the Quality of Internet E-commerce, 2019 International Conference on E-Business and Applications, (ICEBA), 2019.
Chih-Husan Huang, Kuan-Kai Huang, Yii-Ching Lee, Meng-Chen Lin, Cheng-Feng Wu & Hsin-Hung Wu. A comparative study of a state-owned and a private regional hospital in Taiwan by safety attitudes questionnaire from viewpoints of physicians and nurses, International Journal of Information and Education Technology, (IJIET), 2018.
Chih-Husan Huang, Hsin-Hung Wu, Yii-Ching Lee, Cheng-Feng Wu & Meng-Chen Lin, What We Should Know about Patient Safety Culture: An Empirical Investigation of Viewpoints from Four Categories of Hospital Staffs in Taiwan , (ICAICTSEE), 2017.
Meng-Chen Lin, Ya-Ping Chiu, Chih-Hsuan Huang, and Yu-Ping Wu. Exploring the impact of service quality on online customer loyalty, (ICEBI),2017.
Chih-Hsuan Huang,Yi-Chun Huang, Hong Jin, Meng-Chen Lin, and Yu-Ping Wu. An Investigation of College Students' Green Consumption Behavior in China, (ICEBI),2017.
Shuling Liao, Cindy Yunhsin Chou, Meng-chen Lin, “The Effects of Motivation Triggered by Social Presence Cues on the Use of Emoticon in Social Network Service”. Northeast Decision Sciences Institute 2016 Annual Conference.
Shuling Liao, Cheng, C., Meng-chen Lin, “Consumer Adoption of Online Reselling: the Influences of Risk and Behavioral Control Perceptions”. Northeast Decision Sciences Institute 2016 Annual Conference.
Shuling Liao, Cindy Yunhsin Chou, Meng-chen Lin, “Emoticon usage in social media: Influences of social presence and motivation orientation”. Association for Consumer Research Asia-Pacific Conference 2015 Hong Kong.
Shuling Liao, Ting-i Wang, Meng-chen Lin, Tzu-han Lin, “The Match-up Influences of ad Appeal, Product Category, and Brand Strength on Inducing Affective Forecasting Biases”. Association for Consumer Research Asia- Pacific Conference 2015 Hong Kong.
Shuling Liao, Crystal Tzu-ying Lee, Tzu-han Lin and Meng-chen Lin, “Does product type affect electronic word-of-mouth richness effectiveness? Influences of message valence and consumer knowledge”. The Fourteenth International Conference on Electronic Business & The First Global Conference on Internet and Information Systems, 2014, pp.96-106.
Liao, Shuling; Lin, Tzuhan & Lin, Meng Chen, “Behavioral and Relational Backlash of Service Innovation Failure”. American Marketing Association Winter Marketing Educators’ Conference (AMA)：2014, 21-23 Feb, USA/Orlando.
林子涵、林孟蓁*，主管控製程度與職等高/低對於工作績效的影響？─以直銷商為例, 2012, 通識教育與在地產業、文化學術研討會, 國立聯合大學。
吳佳頤、林孟蓁*、邱雅萍，從教學方式與學習風格探討大學商管學生學習成效之研究, 2012, 現代管理與創新學術研討會, 明新科技大學管理學院。。
林孟蓁、邱雅萍, 網路購物顧客價值對滿意度影響之研究, 2011, 兩岸管理與經濟學術研討會，北京理工大學。
林孟蓁、范維恩、邱雅萍，大學生網路成癮影響因素之研究, 2010, SOD 2010管理學術研討會,勤益科技大學。
邱雅萍、林孟蓁*，網路購物行銷策略對顧客價值與顧客關係品質之影響, 2009, 2009現代管理與創新學術研討會，明新科技大學管理學院。
邱雅萍、林孟蓁*、吳佩倫，廣告代言人類型對廣告效果的影響-產品知識與產品類別的干擾效果, 2009, 2009國際學術研討會，銘傳大學管理學院。
李曄淳、林孟蓁*, 品牌體驗之實證研究, 2007, 2007年管理實務與理論研討會, 國立嘉義大學。


5. 课题情况

2019-至今，林孟蓁，新零售模式对消费者行为和消费决策模式的影响机理研究，2019年校级青年基金项目。
2017-2018, 黄志璿、林孟蓁，台湾中小企业发展研究 台湾中小企业发展研究 台湾中小企业发展研究 台湾中小企业发展研究 台湾中小企业发展研究 (HX1740).

6. 其它荣誉

2019 “思念杯”第四届全国供应链运营管理大赛（本科组）优秀奖指导教师
2018 MOS中国区大赛, 季军指导教师奖