揭赟
助理教授
办公电话：
电子邮箱：jieyun3@mail.sysu.edu.cn
办公地点：N422
研究领域：消费者行为，消费者判断和决策，行为经济学






个人简介揭赟，现任中山大学管理学院市场学系助理教授，于2017年获得加州大学河滨分校管理学博士学位，为该校第一批市场营销方向博士生。研究兴趣为消费者行为、判断决策理论和行为经济学。研究成果发表于Journal of Behavioral and Experimental Economic（SSCI， 独立作者），Psychology & Marketing（SSCI，独立作者），Journal of Business Research（SSCI，独立作者），Journal of Brand Management（SSCI期刊，第一作者）等期刊。曾被耶鲁大学和哈佛大学等应邀报告其研究内容，获得2019顶尖华人营销****论坛——营销科学与应用国际论坛论文比赛一等奖。
教育背景博士 加州大学河滨分校
硕士 西南交通大学
本科 西南交通大学
职业经历2017-2019
Assistant Professor, SolBridge International School of Business, Korea
科研服务会议审稿
SCP Reviewer ? ? 2016 & 2018 ? ? ?
ACR Competitive Paper Session Reviewer ? ? ? 2017-present
会员
Association for Consumer Research
Association for Psychological Science
Society for Judgment and Decision Making
研究成果期刊论文
Jie, Yun (2020). Older is better: Consumers prefer older drugs. Psychology & Marketing.?(SSCI, 2019 Impact Factor 2.37, JCR Q2)
Jie, Yun (2020). Responding to Requests for Help: Effects of Payoff Schemes with Small Monetary Units.?Journal of Behavioral and Experimental Economics, 88, https://doi.org/10.1016/j.socec.2020.101582 (SSCI, 2019 Impact Factor 1.145, JCR?Q3. JoBEE is one of the top field journals in behavioral and experimental economics.)
Jie, Yun (2018). Prepayment effect: Prepayment with clawback increases task participation.?Journal of Business Research,?92, 210-218. doi:https://doi.org/10.1016/j.jbusres.2018.07.048 (SSCI, 2019 Impactor Factor 4.874, JCR Q1)
Jie, Yun, Ting-Jui Chou and Naichieh Chou (2012), “Assessing the Fit of two Brand Personality Scales in a Chinese Context and Revisiting the Predictive Validity of two Methods of Measuring Self-Congruity,”?Journal of Brand Management, 19 (6), 525–540. (SSCI Journal, 2019 Impactor Factor 1.795, JCR Q3)
Chou, Ting-Jui, Bill Jie and Laubie Li (2009), “Market Entry Timing and Company Performance: A Study of Listed Companies in the People’s Republic of China,”?Problems and Perspectives in Management, 7 (1), 127-134.
(注：JCR Q1-Q4 refer to the journal ranking quartile of all SSCI journals in a specialized field in Clarivate Journal Citation Reports.)? ?
会议发表论文
Jie, Joseph Yun (2017), “Loss Aversion as a Self-Commitment Device to Improve Eating Habits”, in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN: Association for Consumer Research, Pages: 689-691.
Jie, Joseph Yun, and Ye Li (2016), “Argumentum Ad Novitatem: Mere Newness As a Choice Heuristic”, in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 506-507.
Jie, Yun, and Ye Li (2015), “Mere Newness Bias,” In D. C. Noelle, R. Dale, A. S. Warlaumont, J. Yoshimi, T. Matlock, C. D. Jennings, and P. P. Maglio (Eds.), Proceedings of the 37th Annual Conference of the Cognitive Science Society (pp. 992-996). Austin TX: Cognitive Science Society.
论文在审
Jie, Yun, and Ye Li, “Consumers Prefer Merely Newer Options,” Revise and Resubmit at Journal of Consumer Research
会议报告
Jie, Yun, “When Social Market Meets Monetary Market: Consumer Heterogeneity in Attitudes toward Money-Effort Exchange in a Prosocial Context,” Asia Pacific ACR Conference, Ahmedabad, India, 2019
Jie, Yun, “Do people understand that a small payment actually hurts motivation? An attempt to reconcile two conflict findings,”
● Asia Pacific ACR Conference, Ahmedabad, India, 2019 (Poster)
● Annual Meeting of the Society for Judgment and Decision Making (SJDM), New Orleans, LA, 2018 (Poster)
Jie, Yun, and Ye Li, “Preferring Newer Options for Newness’s Sake,” Annual Meeting of the Society for Judgment and Decision Making (SJDM), New Orleans, LA, 2018 (Poster)
Jie, Yun, “Loss Aversion as a Self-Commitment Device to Improve Eating Habits,” Association for Consume Research (ACR) Conference, San Diego, CA, 2017
Jie, Yun, and Ye Li, “Argumentum ad Novitatem: Mere newness as a choice heuristic,”
● Association for Consume Research (ACR) Conference, Berlin, Germany, 2016
● Behavioral Decision Research in Management (BDRM), Toronto, Ontario, Canada, 2016
● The Annual Whitebox Advisors Graduate Student Conference, Yale School of Management, New Haven, CT, 2016 (The Annual Whitebox Advisors Graduate Student Conference draws top doctoral students from around the world to present their research in the fields of Behavioral Economics, Behavioral Finance and Behavioral Marketing.)
● San Diego Marketing Camp, San Diego State University, San Diego, 2016 (Invited talk, presented by Ye Li)Jie, Yun, “Using prepayment to motivate people to sign up,”
● Invited presentation at Behavioral Insights Group workshop, Harvard Kennedy School, Boston, MA, 2016
● TEDxUCR, How to make our Present self become our Future self (Presented by Boris Maciejovsky) ? ?
Jie, Yun, and Ye Li, “Mere Newness Bias,” SPSP Judgment and Decision Making Preconference, Long Beach, CA, 2015 (Poster)
Jie, Yun, and Boris Maciejovsky, “Pay if You Miss: A Self-Control Mechanism,” Association for Consume Research (ACR) Conference, Baltimore, MD, 2014 (Poster) ?
Jie, Yun, Ting-Jui Chou, and Fang-fang Li, “Assessing the Fit of two Brand Personality Scales in a Chinese Context and Revisiting the Predictive Validity of two Methods of Measuring Self-Congruity,” Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference, Melbourne 2009 (Presented by Ting-Jui Chou).
Chou, Ting-Jui, Bill Jie, and Laubie Li, “Market Entry Timing and Company Performance: A Study of Listed Companies in Shanghai and Shenzhen, China,” Academy of International Business Southeast Asia Regional Conference, Hangzhou, China, 2007
Jie, Yun, “A Correlation Analysis Between Market Entry Timing and Company Performance of Listed Companies in Shanghai and Shenzhen, China,” First Annual Conference of Chinese Society for Management Modernization, Beijing, China, 2006
基金和获奖揭赟 (主持) 为新而新：消费者对基于时间标签新鲜感的偏好及其机理探究, 国家自然科学基金青年科学基金项目(项目批准号**，批准金额：18万，起止年月：2020.01-2022.12)
揭赟 (主持) 消费者对基于时间维度产生的"新"产品的偏好形成机理探究, 广东省基础与应用基础研究基金 (项目批准号2020A，批准金额：10万，起止年月：2019.10-2022.10)
营销科学与应用国际论坛华夏营销青年****(一等奖) 2019 ?
Dissertation Year Program Fellowship, University of California Riverside? 2016
Chancellor's Distinguished Fellowship, University of California Riverside? 2011