贺姿雅Ho Tzu-Ya[国立中山大学博士] 商学院助理教授
办公地点：文西419
电子邮件：tyho223@stu.edu.cn
办公电话：8650-2887
个人网址：


教师简介
■贺姿雅，中山大学(中国台湾) 管理学博士，汕头大学商学院助理教授。

教育经历
■中山大学(中国台湾)企业管理学系 管理学博士

主要研究领域
■科技创新、文化创意产业、次文化、食品安全
教学领域
■本科：管理学、市场营销、专业论文阅读与写作
MBA：管理学
学术成就、成果
■期刊发表
Ho, T.Y., Tsai, H.T., & Lin, P.H. 2019. The effects of technology innovation and network presence on Otaku identity. Technological Forecasting and Social Change, 144: 82-92. 【SSCI一区/ ABDC期刊A级】(影响力因子: 3.815；第一兼通訊作者)
Tzeng, S.Y., & Ho, T.Y. 2021. Exploring the effects of product knowledge, trust, and distrust in the health belief model to predict attitude toward dietary supplements. SAGE OPEN. 【Accepted】
Lin, P.H., Tsai, H.T., & Ho, T.Y. 2020. Food safety gaps between consumers’ expectations and perceptions: Development and verification of a gap-assessment tool. International Journal of Environmental Research and Public Health, 17(17): 6328.【SSCI一区】(影响力因子: 2.849；通訊作者)
Cheng, W.L., Tsai, H.T., Chuang, H.H., Lin, P.H., & Ho, T.Y. 2020. How can emerging event sustainably develop in the tourism industry? From the perspective of the S-O-R model on a two-year empirical study. Sustainability, 12: 10075.【SSCI二区】(影响力因子: 2.576；通訊作者)
Ho, T.Y., Tsai, H.T., Chen, H.P., & Lin, P.H. 2017. A case study on service quality of historical heritage combined with cultural and creative merchandise. Journal of Quality, 24(5): 348-359.【Scopus, EI】(第一兼通訊作者)
Ho, T.Y., Yeh, S.P., & Shieh, C.J. 2013. Multiple regression model for the determinants influencing the travel agency’ service innovation on customer’ purchase intention. International Journal of Applied Mathematics and Statistics, 42(12): 59-69.【EI】(第一作者)
Yang, Y.S., & Ho, T.Y. 2013. Effects of tourism attraction on travel decision in tourism industry. International Journal of Statistics & Economics, 11(2): 125-131.【EconLit】(通訊作者)
Huang, C.Y., Ho, T.Y., Huang, N.Y., Yang, H.F. 2019. Investigation on Health Care Choice and Utilization of Preventive Health Care Service of Young People: Health Workers vs. Non-healthcare Workers. Taiwan Journal of Family Medicine, 29(2): 68-75.【ACI】

研究会发表
Ho, T.Y., Lin, P.H., & Tsai, H.T. 2018/06/23-2018/06/24. Food safety and vulnerability perceptions of consumers in Taiwan. Paper presented at 2018 International Conference on Business Sustainability, Human Resource Development and Social Responsibility, Tokyo, Japan.
Lin, P.H., Ho, T.Y., & Tsai, H.T. 2018/04/25-2018/04/26. Using importance-performance analysis in food safety gap. Paper presented at 2018 International Conference on Social Entrepreneurship, Economics and Management Studies, Osaka, Japan.
Yen, T.W., Lee, B.C., Gao, Y.X., Ho, T.Y., & Chen, Y.F. 2018/03/10-2018/03/11. Prognostic significance of invasion depth in early stage oral tongue squamous cell carcinoma. Paper presented at 2018 The 30th Annual Congress of Taiwanese Association of Oral and Maxillofacial Surgeons, Kaohsiung, Taiwan.
Lin, P.H., Ho, T.Y., & Tsai, H.T. 2017/05/09. The impact of self-identity and social identity on Tattoo intention. Paper presented at 2017 The 5th International Conference on Social Science and Management, Kyoto, Japan.
Ho, T.Y., Lin, P.H., Feng, C.F., & Tsai, H.T. 2017/02/07-2017/02/10. The effect of technology innovation on Otaku’s social identity. Paper presented at 2017 International Conference on Innovation and Management, Tokyo, Japan.
Ho, T.Y., Chen, H.P., & Tsai, H.T. 2016/02/02-2016/02/04. Driving force of the cultural and creative department store: Consumption value and service quality. Paper presented at 2016 International Conference on Business and Information, Bali, Indonesia.
Ho, T.Y., Chen, H.P., & Tsai, H.T. 2015/09/23. Empirical study of service quality under cultural and creative economic trends. Paper presented at 2015 Asian Network for Quality Congress, Taipei, Taiwan.

研究項目
台湾省科技部专题研究计，An Integrated Assessment Model on Gap and Vulnerability for Food Safety (MOST 106-2410-H-110-077-)，2017/8-2018/7，已结题，参与
台湾省科技部专题研究计，The mediation effect technology innovation between subculture social systems and social identity from internal and external perspectives (MOST 105-2410-H-110-077-)，2016/8-2017/7，已结题，参与
台湾省科技部专题研究计，Empirical studies on information exposure of tourism factory, trust repair tracking and endorser effects under food safety storm (NSC 104-2410-H-110 -080 -)，2015/8-2016/7，已结题，参与