电子照片：

研究领域：
卫生经济学、健康管理、消费者行为和心理
个人简介：
杨小聪博士于 2017 年加入广州大学，现为广州大学公共管理学院助理教授。他在英国伯明翰大学获得了经济竞争力和国际商务硕士学位（2011 年）和管理学博士学位（2017 年）。目前主要从事卫生管理与健康护理等方面的研究。已经在《Frontiers in Psychology》《Sustainability》和《BMC public health》等期刊上发表论文 5 篇，主持教育部人文社科项目一项。

教育背景：
- 2017 年毕业于英国伯明翰大学，商业与劳动力经济系，获博士学位
- 2011 年毕业于英国伯明翰大学，经济竞争力与国际商务，获硕士学位（优秀毕业）
- 2008 年毕业于美国博立顿大学，商学，获学士学位

职业经历：
- 学术工作经历
2017 年至今 广州大学，广州大学公共管理学院，助理教授/讲师
2016 年 1 月—9 月 上海立信会计金融学院，开放经济与贸易研究中心，研究助理（“一
带一路”沿线国家经贸案例研究）
- 海外工作经历
2015 年—2017年 英国伯明翰大学，商学院，研究助理 (The British Academy Project)
2012 年—2014年 英国伯明翰大学，商学院，研究助理 (The British Academy Leverhulme
Project)

教授课程：
- 本科生课程：《经济学基础》《管理经济学》
- 研究生课程：《公共经济学理论前沿》《社会科学方法论》

科研服务：
近年主持的研究项目
- 教育部人文社会科学研究一般青年项目（18YJCZH221），老龄化新常态下家庭代际互助对老
年人健康的影响研究，2018/07-2021/12，8 万元，在研，主持

研究成果：
近期发表的期刊文章
- Kai Zhao (#), Xiaocong Yang (#)(*), Xiaobo Tao, Xiaoyu Xu, Jinkai Zhao. “Exploring the
Differential Effects of Online Reviews on Film’s Box-Office Success: Source Identity and Brand
Equity from an Integrated Perspective.” Frontiers in Psychology 11 (2020): 217. （JCR Q2）
- Dan Li, Yulei Weng, Xiaocong Yang (*), and Kai Zhao. “Self-Deprecation or Self-Sufficient?
Discrimination and Income Aspirations in Urban Labour Market Sustainable Development.”
Sustainability 11, no. 22 (2019): 6278. （JCR Q2）
- Xiaocong Yang, Kai Zhao, Xiaobo Tao, and Eric Shiu. “Developing and validating a theory-based
model of crowdfunding investment intention—Perspectives from social exchange theory and
customer value perspective.” Sustainability 11, no. 9 (2019): 2525. （JCR Q2）
- Tang, Chengxiang (#), Xueji Wu (#), Xiongfei Chen, Bingying Pan (*), and Xiaocong Yang.
“Examining income-related inequality in health literacy and health-information seeking among
urban population in China.” BMC public health 19, no. 1 (2019): 221. （JCR Q2）
- 杨小聪,彭飞,康丽丽.绿色地铁:轨道交通对空气污染的净化效果评估——基于南京地铁 3 号线
的实证研究.甘肃行政学院学报, no. 4 (2017): 82-94. （CSSCI 收录）
- Fei Peng, Lili Kang (*), Xiaocong Yang, and Xue Li. “Dances with Wolves: Institutional
Monitoring, Coordination and Acquisition Decision in China.” In Academy of Management
Proceedings, vol. 2016, no. 1, p. 10065. Briarcliff Manor, NY 10510: Academy of Management,
2016.


Dr Xiaocong Yang


Research Interest
Health Economics, Health Management, Consumer Behavior, Consumer Psychology


Personal Profile
Xiaocong joined Guangzhou University in 2017 and is an assistant professor in the School of Public Administration. He has a PhD in Management from the University of Birmingham (2017) and a MSc in Economic Competitiveness & International Business from University of Birmingham as well (2011). Current research is mainly focused on health management and healthcare of older people, with 5 papers been published in journals such as Frontiers in Psychology, Sustainability, and BMC public health. At present, he is a PI of Humanities and Social Sciences Foundation project funded by the Ministry of Education of China.

Qualifications
- 2017, Ph.D. in Management, University of Birmingham, Birmingham Business School, Birmingham, the U.K.
- 2011, M.Sc. in Economic Competitiveness & International Business (Distinction), University of Birmingham, Birmingham Business School, Birmingham, the U.K.
- 2009, B.Sc. in Business, Benedictine College, School of Business, Kansas, the U.S.A.

Work Experience
- 2017 – Present Assistant Professor School of Public Administration, Guangzhou University
- 2016/01 – 09 Research Assistant, Research Center of Open Economy and Trade, Shanghai Lixin University of Accounting and Finance
- 2015 – 2017 Research Assistant (The British Academy Project), Business School, University of Birmingham
- 2012 – 2014 Research Assistant (The British Academy Leverhulme Project), Business School, University of Birmingham

Teaching
- Intermediate-level：
? Foundations of Economics
? Managerial Economics
- Master-level：
? Frontiers in Public Economics Theory
? Social Science Methodology

Research Projects
- Humanities and Social Sciences Foundation of the Ministry of Education of China [18YJCZH221], research grant for project entitled “Research on the Influence of Family Intergenerational Mutual Assistance on Elderly People's Health under the New-Normal of Aging Society”, 2018/07-2021/12,
80,000 RMB, PI

Publications
Journal Articles
- Kai Zhao (#), Xiaocong Yang (#)(*), Xiaobo Tao, Xiaoyu Xu, Jinkai Zhao. “Exploring the
Differential Effects of Online Reviews on Film’s Box-Office Success: Source Identity and Brand
Equity from an Integrated Perspective.” Frontiers in Psychology 11 (2020): 217. (JCR Q2)
- Dan Li, Yulei Weng, Xiaocong Yang (*), and Kai Zhao. “Self-Deprecation or Self-Sufficient? Discrimination and Income Aspirations in Urban Labour Market Sustainable Development.” Sustainability 11, no. 22 (2019): 6278. (JCR Q2)
- Xiaocong Yang (#), Kai Zhao (#)(*), Xiaobo Tao, and Eric Shiu. “Developing and validating a theory-based model of crowdfunding investment intention—Perspectives from social exchange theory and customer value perspective.” Sustainability 11, no. 9 (2019): 2525. (JCR Q2)
- Tang, Chengxiang (#), Xueji Wu (#), Xiongfei Chen, Bingying Pan (*), and Xiaocong Yang. “Examining income-related inequality in health literacy and health-information seeking among urban population in China.” BMC public health 19, no. 1 (2019): 221. (JCR Q2)
- Xiaocong Yang, Fei Peng, Lili Kang. Green Metro: The Effects of New Metro Line 3 on Air Quality in Nanjing. Journal of Gansu Administration Institute, no. 4 (2017): 82-94. (CSSCI)
- Fei Peng, Lili Kang (*), Xiaocong Yang, and Xue Li. “Dances with Wolves: Institutional Monitoring, Coordination and Acquisition Decision in China.” In Academy of Management Proceedings, vol. 2016, no. 1, p. 10065. Briarcliff Manor, NY 10510: Academy of Management, 2016.