Cornelius B.Pratt


School of Journalism and Communication
GUANGDONG UNIVERSITY OF FOREIGN STUDIES
Higher Education Mega Center
University Town, Panyu District
Guangzhou, 510006
People’s Republic of CHINA
pratt@gdufs.edu.cn
cbpratt@temple.edu

PRéCIS
Pratt joined the faculty of the School of Journalism and Communication at GDUFS on January 1, 2019. He is also a professor in the Lew Klein College of Media and Communication at Temple University, USA. He is a former president of the Faculty Senate of Temple University. His research focuses on communication for international, national and regional development, particularly in emerging economies; on international and strategic communication; and on crisis-communication management. He now spends considerable time talking and writing about China’s Belt and Road Initiative. He holds a PhD from the University of Minnesota—Twin Cities, USA; and accreditation (APR) by the Public Relations Society of America. Two personal asides: Pratt is addicted to nuts and crackers; he is the father of two sons, both board-certified surgeons.
SELECT ACADEMIC APPOINTMENTS·2019 to the present: Professor, School of Journalism and Communication, Guangdong
University of Foreign Studies, Higher Education Mega Center, University Town, Guangzhou,
China.
·2006 to the present: Professor(tenured), Globalization and DevelopmentCommunication
Program (since 2014); Faculty, Doctoral Program in Media and Communication; and the Department of Advertising and Public Relations (since 2017), Lew Klein College of Media and Communication, Temple University, Philadelphia, USA.
·1994-2002: Professor(tenured), Department of Advertising, College ofCommunication
Arts and Sciences; Core Faculty Member, African Studies Center, Michigan State University, East Lansing, USA.
·1991-1994: Associate Professor(tenured), Department of Advertising, Collegeof
Communication Arts and Sciences; Core Faculty Member, African Studies Center, Michigan State University, East Lansing, USA.
·1983-1991: Assistant Professor, Associate Professor(tenured), Departmentof
Communication Studies, Virginia Polytechnic Institute and State University (Virginia Tech), Blacksburg, USA.
·1981-1983: Assistant Professor, Department of Communication, WeberState University,
Ogden, Utah, USA.
COURSES TAUGHT (Listed as A to G)A.Taught at Temple University Japan (Undergraduate Program):
§News Writing and Media Relations (STRC2496)
§Introduction to Public Relations (STRC2552)
§Intercultural Communication (STRC3801)
B.Taught at Temple University (Main Campus):§Introduction to Public Relations (STRC 2552, undergraduatecourse)
§Global Communication and Leadership (Public Relations 2672, undergraduatecourse)
§Advanced Public Relations Writing (STRC 3596, undergraduatecourse)
§Public Relations Management and Case Problems (STRC 4859, undergraduatecourse)
§Organizational Communication (STRC 8103, graduatecourse)
§International Communication Management (STRC 9005, graduatecourse)
§Special Topics in Communication Management, Developing Strategic CommunicationPlans (STRC 9020, graduatecourse)
§Special Topics in Communication Management, Communicating in—and Managing—a Crisis (STRC 9020, graduatecourse)
§Special Topics in Communication Management, Communicating in a Crisis: Theoryand Practice (STRC 9020, graduatecourse)
§Communication Theory II (MM&C 9101, doctoralseminar)
C.Taught in the School of Journalism and Communication (Graduate Program), Northwest University of Political Science and Law, Xi’an, Shaanxi Province, China:§Special Topics in International Business Communication
§Special Topics in Managing Organizational Crisis Communication
§Lecture Series: Law, Media, Communication and Culture in the United States
D.Taught in the Communications and Multimedia Design (Undergraduate) Program, American University of Nigeria, Yola:§Globalization, Development and the Media (CMD 211)
§Principles of Public Relations and Advertising (CMD 212)
§Research in Communication Studies (CMD 310)
§Theories of Communication (CMD 312)
E.Taught in the Graduate School at Howard University, Washington, D.C.:§Mass Communication and Society (MCMS 551, graduatecourse)
§Mass Communication Theory (MCMS 552, graduatecourse)
F.Taught at Michigan State University:§Media Theory (ADV 921, doctoralseminar)
§Principles of Public Relations (ADV 227, undergraduatecourse)
§Program and Campaign Planning (ADV 850, graduatecourse)
G.Developed and Taught at Michigan State University:§Mass Media Ethics (CAS 992, doctoralseminar)
RESEARCH HIGHLIGHTS·Membership of editorial-review boards of six scholarly journals·18 research and professional awards·163 publications, includingo2 scholarly bookso2 chapters in textbookso30 chapters in scholarly bookso80 refereed-journal articles in serial publications
A.Refereed-Conference Presentations—Since 2017
§“Conceptualizing Telepresence and Social Governance for Environmental Sustainability.” Keynote address at the Second International Academic Conference on New Media and Social Transformation, School of Journalism and Communication, Central ChinaNormal University, Wuhan; and School of Literature and Communication, China Three Gorges University, Yichang, China, November 23-25,2018.
§“The ‘Belt and Road’ Initiative: How China Daily Africa Constructs China’s Soft and Hard Power.” Presented at the Ninth International Conference on Intercultural Communication, Wuhan University, China, November 24-26, 2017.
§“Apprehensions and Opportunities: Coverage of the China-Pakistan Economic Corridor in Asian and U.S. News Media.” Presented at the Ninth International Conference on Intercultural Communication, Wuhan University, China, November 24-26, 2017.
§“Cultural Identity Within a Culture: Blurred Divides in National Unity.” Presented at the Ninth International Conference on Intercultural Communication, Wuhan University, China, November 24- 26, 2017.
§“Narratives and Journalistic Divides: Discourses on Free Speech in Western and Islamic Media.” Presented at the 67th Annual Conference of the International Communication Association, San Diego, California, USA, May 25-29,2017.
B.Refereed-Journal Articles in Serial Publications—Since 20172019
§“Identifying Normativity in Communication Research: A Typology and a Framework for Assessing Scientific and Extrascientific Norms,” International Journal of Communication, 13, 2019, pp. 833-852.
2018
§“China’s Belt and Road Initiative: A Global Model for an Evolving Approach to Sustainable Regional Development,” Sustainability, 10(11), 2018. Available at https://www.mdpi.com/2071-1050/10/11/4234
§“Reflections on Teaching at a Nigerian Private University,” Teaching Journalism & Mass Communication, 8(2), 2018, pp. 69-71. Available at
http://www.aejmc.us/spig/journal
2017
§“Grounding Civic Engagement in Strategic Communication for China’s Public-Health Programs: Air-Quality Campaigns as aCase Study,” Public Relations Review, 43(3), 2017, pp.461-467.
§“Theoretical Approaches to Normativity in Communication Research,” Communication Theory, 27(2), 2017, pp.176- 201.
§“Pakistani Government-News Media Relationships: How Relevant are Western Journalistic Values?” Journalism Studies, 18(1), 2017, pp. 65- 85.