ZHANG,Hua，Female，Han Chinese, Born in Handan of Hebeiprovince, Assistant professor in Marketing department.








联系方式 / Contact Information


邮箱/Email：huahua555782@163.com


电话/Tel：**



学历教育 / Education
Degree
College
Department


Bachelor of Business Administration
2001-09—2005-06
Harbin Institute ofTechnology
Dept. of Management
Harbin

Master of BusinessManagement
2005-09—2007-06
Harbin Institute ofTechnology
Dept. of Management
Harbin

Doctor of Marketing
2007-09—2012-02
City University of HongKong
Dept. of Management
Hong Kong

工作简历 / Work Experience
06/13 -08/13,Research Assistant, City University of HK, Hong Kong
10/13 -08/14, Senior Research Assistant, Linnan University, Hong Kong
09/12 to date,Assistant professor, Guangdong University of Financeand Economics, Guangzhou.


研究兴趣 / Research Interest
Organizational learning,Knowledge management
Online consumer behavior,Online marketing


代表性科研成果 / Selected Publications
论文 / Paper
? 1. 基于交易成本与社会认同的手机购物意愿研究，2013JMS中国营销科学学术年会（北京，2013），第一作者。
? 2.Yan, Yanni, Hua Zhang and Fue Zeng (October 2010), "The Exploitation of anInternational Firm’s Relational Capabilities: An Empirical Study", Journalof Strategic Marketing, 18, 6, 485-499.
? 3.Fue Zeng, Li Huang, Hua Zhang, Wenyu Dou, and Hairu Yang (October 2009), WillUsers Embrace Advertising in Online Communities? A Sociological Perspective,2009 IEEE International Conference on Industrial Engineering and EngineeringManagement(Singapore, 2009.10; EI)。
? 4.Fue Zeng and Hua Zhang (December 2008), An empirical study on inexperiencedonline consumer’s window shopping behavior: a trust-cost-behavior model，2008IEEE International Conference on Industrial Engineering and EngineeringManagement (Singapore, 2008.12; EI)。
? 5. 曾伏娥,张华，无网上购物经验的消费者橱窗购物行为―基于交易成本视角的实证研究. 经济管理?新管理. (2008.24, 85-92)。获2008Journal of Marketing Strategy优秀论文奖和全国高校市场营销年会一等奖。
? 6.Yan Yanni, Ding Daniel and Hua Zhang(June 2008),The Exploitation of Relationship based Capabilities，2008Oxford Business & Economics Conference Program。
? 7. 张华，中国消费者网上购物之交易成本分析 [J].管理科学，2007(2)：101-105.
? 8. 李国鑫，马琳，张华，互联网环境下的中国旅游者旅游信息媒介选择研究，Acceptedby Second PolyU China Tourism Forum and Third China Tourism Academy AnnualConference (2005.12) 。
著作 / Book
? HuaZhang and Fue Zeng， Chapter 12: An Empirical Study onInexperienced Inline Consumer’s Window Shopping Behavior in China: ATransaction Cost Perspective，the first author, in “Handbookof Contemporary Marketing in China: Theories and Practices”, Editor: Cheng Lu Wan, New York: Nova Science,2010。.
各类项目 / Grants& Projects
2010-2012年参与严明萍教授主持的城市大学战略研究基金项目（**）“Creatinga Competitive Landscape for Resource Investment: Bilateral Analyses ofCapability Deployment and Control in Sino-Foreign Firms”。
2007-2009年参与严明萍教授主持的城市大学战略研究基金项目（**）InternationalizedChameleon' Organizations: An analysis of Market Orientation, Firm-specificAssets, Capabilities and Performance of Hi-tech Firms in China”。

任教课程 / Courses Taught
–Marketing（本科/Undergraduate）
–Global Marketing（本科/Undergraduate）
–Electronic Commerce（本科/Undergraduate）
–Service Marketing（本科/Undergraduate）
–Management（本科/Undergraduate）
–Marketing Planning （本科/Undergraduate）