李山石，昆士兰大学商学院管理学博士，厦门大学管理学院旅游与酒店管理系副教授，福建省高层次引进人才（B类），博/硕士生导师。
2017年从昆士兰大学获得管理学博士学位，并荣获澳大利亚昆士兰大学商学院最佳博士论文奖。近年来致力于神经心理学在旅游研究中的探索与应用，如基于眼球追踪，皮肤电，呼吸频率和面部肌电扫描技术等方法研究游客的体验和行为。在此领域发表高水平国际SSCI期刊论文、英文著作（章节）、国际会议论文三十余部，其中部分论文以第一或通讯作者身份刊登于旅游与酒店管理领域国际顶级期刊Annals of Tourism Research，Journal of Travel Research，Tourism Management, International Journal of Hospitality Management等，部分成果转换为内参专报获得省级政府决策部门的采纳和认可，并获得国内主流媒体报道。目前为二十余部国内外知名期刊担任匿名审稿人。2018-2021年担任Journal of Hospitality and Tourism Research（SSCI）期刊的客座编辑，负责编辑和出版特刊“神经心理学方法在旅游与酒店的应用”。近年来多次被国际顶级会议和国内实验方法会议邀请，作为大会主旨演讲嘉宾介绍旅游生理数据研究和未来趋势。 曾作为首席申请人成功两次获得昆士兰大学重点设备与仪器基金(2015/2016)，合计120万元人民币，创建并任职于昆士兰大学消费者情感、眼球追踪与虚拟现实实验室；曾任职于格里菲斯大学旅游研究院（Griffith Institute for Tourism，2015-2017年），负责游客情感与眼动实验的培训和管理。

主持国家自然科学基金面上项目一项“生理心理学视角下游客情感体验: 测度优化、影响机制和调控策略（2023年-2026年）”，青年项目一项“基于生理大数据的游客情感体验动态变化及影响机制研究（已结题）”，中央高校基金项目一项（已结题），教育部产学研协同育人项目一项“数字旅游VR实训基地项目”，并参与多项国家自科面上项目、社科重大项目和省级教改项目。目前担任Journal of Hospitality and Tourism Research（SSCI）和Journal of Vacation Marketing（SSCI）的编委。

研究兴趣/方法：消费者心理学、旅游与酒店消费行为、游客生理数据、数字旅游、目的地/酒店营销。研究方法主要涉及实验法（experimental design）、生理心理学方法（physiological measures）、混合方法（mixed method）。

代表性期刊论文：

Li, S.,* Scott, N., & Walters, G. (2015). Current and potential methods for measuring emotion in tourism experiences: a review. Current Issues in Tourism, 18 (9), 1-23. (SSCI期刊；Google scholar高引文章).

Li, S., Huang, H*., Liu, X., & Chen., Z. (2024). The power of visuals in destination advertising. Annals of Tourism Research, 107 (2024), 103790 (SSCI期刊).

Wang, X., Cheng, M., Li, S.* & Jiang R. (2023). The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands. Tourism Management，96, 104696 (SSCI期刊)

Li, S. *, Walters, G., Packer, J., & Scott, N. (2018). A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising. Journal of Travel Research, 57(8), 1078-1092. (SSCI期刊)

Yang, B., Li, S*., Chen, Z., & Mattila, A. S. (2023). Consumer responses to time-based sales messages. Annals of Tourism Research, 99, 103539. doi:https://doi.org/10.1016/j.annals.2023.103539 (SSCI期刊)

Li, S., Sung., B & Lin., Y*, & Mitas., O. (2022). Electrodermal Activity: A Methodological Review. Annals of Tourism Research , 96, 103460 (SSCI期刊).

Li, S., Zhan, J., Cheng, B.*, & Scott, N. (2021). Frontline employee anger in response to customer incivility: Antecedents and consequences.  International journal of hospitality management, 96, 102985.(SSCI期刊)

Tuerlan, T., Li., S*., & Scott, N (2021). Customer Emotion Research in Hospitality and Tourism: Conceptualization, Measurements, Antecedents, and Consequences. International Journal of Contemporary Hospitality Management,33(8), 2741-2772. (SSCI期刊).  

Li, S.*, Walters, G., Packer, J., & Scott, N. (2018). Using skin conductance and facial electromyography to measure emotional responses to tourism advertising. Current Issues in Tourism, 21(15), 1761-1783. (SSCI期刊)

Li, S. (2019). Emotional Appeals in Tourism TV Commercials: A Psycho-Physiological Study. Journal of Hospitality and Tourism Research, 43(6), 783-806. (SSCI期刊)

Li, S.*, Walters, G., Packer, J., & Scott, N. (2022) Using Facial Electromyography to Test the Peak–End Rule in Tourism Advertising. Journal of hospitality & tourism research, 46(1), 55-77.  (SSCI期刊)

Walters, G., & Li, S* (2022). Methodological Innovation in Tourism and Hospitality Research. Journal of hospitality & tourism research, 46(1), 3-5. (SSCI期刊).

Walters, G., Jiang, Y., Li, S* (2023). Physiological Measurements in Hospitality and Tourism Research: A Systematic Review and New Theoretical Directions. Journal of Hospitality and Tourism Research, 1-16 (online first - SSCI期刊).

Huang, X., Leung, X., Li, S*., Wei., Z (2024).Tourism consumers’time estimation of virtual reality experience: Combining self-reporting and physiological measures. Tourism Management Perspectives, 50, 101210 (SSCI期刊).

Li, S. (2021). Using self-report and skin conductance measures to evaluate theme park experiences. Journal of Vacation Marketing, 27(2), 133-150. (SSCI期刊)

Brodien, P., Walters, G., & Li, S. (2018). The Effectiveness of Ad-induced Emotion in Reducing Tourist Risk Perceptions towards Politically Unstable Destinations. Tourism Recreation Research, 43 (4), 483-496.(澳大利亚ABDC期刊系统A类)

Pham, C., Rundle-Thiele, S., Parkinson, J., & Li, S. (2017). Alcohol Warning Label Awareness and Attention: A Multi-method Study. Alcohol and Alcoholism, 53 (1): 1-7. (SSCI期刊)

Qiu, S., Cai, L., Ding, Y., Li, S*., Chen, Z., Lin, B. (2023). Modeling Cross-cultural Gender Role in Tourist Self-Presentation.  Journal of Hospitality and Tourism Management， 56（2023）：367-375（SSCI期刊）.

Jiang Y., Li, S.*,Huang J., Scott N. (2020) Worry and anger from flight delay: Antecedents and consequences. International Journal of Tourism Research. 22(3), 289-302. (SSCI期刊)

Li., S., Jiang, Y., Cheng, B., & Scott, N. (2021). The effect of flight delay on customer loyalty intention: The moderating role of emotion regulation. Journal of Hospitality and Tourism Management, 47, 72-83. (SSCI期刊)

LI, S.*, Liu, X.-X., Cai, S. & Scott, N (2020). Vegan tours in China: Motivation and benefits. International Journal of Tourism Research23(2), 238-252. (SSCI期刊)

Yuan., X., Xie., Y, Li., S*, Shen., Y. (2022). When souvenirs meet online shopping - the effect of food souvenir types on online sales. International Journal of Tourism Research，24(1), 58-70. (SSCI期刊)

Ma, J., Campos, A., Li, S., Gardiner, S., Scott, N (2015). Attention, emotion and hedonic service experiences: managing and delivering services in the Asian century. Worldwide Hospitality and Tourism Themes, 8 (1), 53-60.

Li, S.-s.*, Liu, J.-m., Wang, R., & Zhu, H. (2014). Spatial differentiation of tourism impact based on the perception of residents in mountainous valley resorts. Journal of Mountain Science, 11(4), 1070-1084. (SCI期刊)

Dajiang, T., Jiaming, L., Shanshi, L., & Run, W. (2012). Research on Urban Tourism Image Positioning: A Case Study of Dengfeng in Henan Province. Chinese Journal of Population Resources and Environment, 10(4), 35-38.







代表性著作（章节）:




Li, S.,Sung, B., Wei, X., & Scott, N (2023). Direct Effect of Tourism Commercials: Skin Conductance Methods. In Scott, N. (Eds.), Cognitive Psychology and Tourism (Tourism Social Science Series [TSSS] vol 26), Emerald publishing.







Walters. G., & Li, S. (2017). The role and influence of emotion on tourist behaviour. In S. Dixit (Eds.), Routledge Handbook of Consumer Behaviour in Hospitality and Tourism. New York, USA: Routledge.







Li, S., Scott, N., & Walters, G. (2017). Measurement of visitors’ emotions. In Gao, J., Ma, J., and Scott, N.  (Eds.), Visitor Experience Design. UK: CABI Publishing.







为以下国内外高水平期刊担任匿名审稿人：




Annals of Tourism Research




Tourism Management

International Journal of Hospitality Management

Psychology & Marketing

Journal of Business Research

Journal of Hospitality and Tourism Research

Tourism Management Perspectives

Journal of Destination Marketing and Management

Journal of Leisure research

Journal of Hospitality and Tourism Management

Asia Pacific Journal of Marketing and Logistics

Current Issues in Tourism

Journal of travel and tourism marketing

European Journal of Marketing

Journal of Hospitality and Tourism Technology

Journal of Marketing Communications

Journal of Vacation marketing

European Journal of Tourism Research

Journal of China Tourism Research

《旅游科学》

《旅游学刊》


李山石 博士

厦门大学管理学院旅游与酒店管理系副教授

通讯地址：福建省厦门市思明南路422号厦门大学管理学院嘉庚一#635（361005）
联系方式：0592-2186286，lss20170727@xmu.edu.cn