贾艳丽
系别:市场学系
职称:副教授
办公电话:
电子邮箱:yanlijia@xmu.edu.cn


个人简介
教育经历
工作经历
研究领域
主讲课程
研究成果

Yanli Jia is Assistant Professor of Marketing at Xiamen University. Her research interests include visual information processing, gender difference in consumer behavior, and the effect of social power on consumer decision making. Her research has been published in multiple journals in Marketing, such as Journal of Consumer Psychology, International Journal of Research in Marketing, Psychology & Marketing, etc. Jia received her Ph.D. degree from the Chinese University of Hong Kong.

厦门大学管理学院市场营销系副教授，博士生导师。山东大学会计系管理学学士（2007.07）、香港城市大学信息系统系研究型硕士（2010.07）、香港中文大学营销学博士（2015.07）。在国内外高水平学术刊物上发表多篇文章。其中，以第一作者和通讯作者身份，在Journal of Consumer Psychology, International Journal of Research in Marketing, Psychology & Marketing, Journal of Experimental Psychology: Applied 等国际核心刊物（SSCI/SCI）上发表论文。其中，有1篇第一作者的论文发表在Financial Times 50期刊上，另外有一篇通讯作者/第二作者发表在ABS期刊4星期刊上。相关研究成果被美国Baylor大学Keller研究中心专题报道“The Closer the Message, the Better”。兼任Journal of Consumer Psychology, Information Technology & People, Information Processing & Management,《心理学报》,《营销科学学报》, Association for Consumer Research (ACR), 中国营销科学学术年会等国内外核心期刊和顶级学术会议的匿名审稿人。

主要研究方向：消费者行为学

Ph.D. in Marketing, 2015
Faculty of Business Administration, The Chinese University of Hong Kong


M.Phil. in Information Systems, 2010
College of Business, City University of Hong Kong


B.A. in Accounting, 2007
School of Management, Shandong University, China



2019.8-present, Associate Professor, School of Management, Xiamen University

2016.3-2019.7, Assistant Professor, School of Management, Xiamen University



Selected Publications:
(#=first author, *=corresponding author)


1. YanliJia, YunhuiHuang, Robert S. Wyer, & Hao Shen (2017). Physical Proximity IncreasesPersuasive Effectiveness through Visual Imagery, Journal of Consumer Psychology, 27(4), 435-447.
2.Yanli Jia, Robert S. Wyer, & Hao Shen (forthcoming). “WillYou?” versus “Can You?”: Verbal Framing Moderates the Effect of Feelings ofPower on Consumers’ Reactions to Waiting. Journalof Experimental Psychology: Applied.
3.YunhuiHuang, Yanli Jia (corresponding author) (2019). Remaining Focus Increases TaskEvaluation and Future Task Perseverance. InternationalJournal of Research in Marketing, 36(2), 251-263.
4. YanliJia, Ivy L. B.Liu (2018). Do Consumers Always Follow “Useful” Reviews? The Interaction Effectof Review Valence and Review Usefulness on Consumers’ Purchase Decisions, Journal of the Association forInformation Science and Technology, 69(11), 1304-1317.
5. Yunhui Huang, YanliJia(corresponding author), & Robert S. Wyer (2017). The Effects of PhysicalDistance from a Brand Extension on the Impact of Brand-Extension Fit, Psychology & Marketing,34(1), 59-69.





Consumer Behavior (Undergraduate)
Advanced Seminar in Consumer Behavior (Postgraduate)
Academic Writing (Postgraduate)
Experimental Design (Postgraduate)







（该部分数据内容来源：从师资科研管理系统调取，由教师本人填写。）

>> 期刊论文（MORE） [1] Yunhui Huang, Yanli Jia. Remaining focus increases task evaluation and future task perseverance. International Journal of Research in Marketing. 2019.36(2):251-263
[2] 1. Do consumers always follow “useful” reviews? The interaction effect of review valence and review usefulness on consumers' purchase decisions. Journal of The American Society for Information Science and Technology. 2018.69(11):1304-1317
[3] Yanli Jia, Yunhui Huang, Robert S. Wyer, Hao Shen. Physical proximity increases persuasive effectiveness through visual imagery. Journal of Consumer Psychology. 2017.27(4):435-447
[4] Yunhui Huang, Yanli Jia, Robert S. Wyer Jr.. The Effects of Physical Distance from a Brand Extension on the Impact of Brand-Extension Fit. Psychology & Marketing. 2017.34(1):59–69

>> 其他出版物论文（MORE）
>> 学术专著（MORE）
>> 科研基金（MORE） [1] 权力感让人更具耐心还是失去耐心？基于动机视角考察权力感对消费者等待行为的不同影响，主持人，国家自然科学基金青年科学基金项目 ， 项目编号：**, 2018.01-2020.12

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