E-mail: hongzhang@hqu.edu.cn
Current position
09/2017-To dateAssociate Professor
MA Supervisor, Department of English
College of Foreign Languages, Huaqiao University
Education Background
09/2013—07/2017
University of Macau (UM)
Ph.D.inLinguistics (English)
Department of English,Faculty of Arts and Humanities

08/2011—05/2013
University of Macau
M.A.inEnglish Studies
Department of English,Faculty of Social Sciences and Humanities

08/2007—06/2011
Lanzhou University
B.A.inEnglish Language and Literature
Department of English,School of Foreign Languages and Literatures

Publications in SSCI-indexed journals
Zhang, Hong and Brian Hok-Shing Chan (2021). Differentiating graffiti in Macao: Activity types, multimodality and institutional appropriation. Visual Communication. OnlineFirst. Doi:https://doi.org/10.1177/**66737
Zhang, Hong and Brian Hok-Shing Chan (2020). Protest graffiti, social movements and changing participation frameworks: The case of Macao. Journal of Language and Politics. OnlineFirst. Doi:https://doi.org/10.1075/jlp.20036.zha
Zhang, Hong (2020). “What do you know about semantic prosody?” Teaching and evaluating implicit knowledge of English with corpus-assisted methods.English in Education. Doi:https://doi.org/10.1080/**.2020.**
Zhang, Hongand Brian Hok-Shing Chan (2017). The shaping of a multilingual landscape by shop names: Tradition versus modernity. Language and Intercultural Communication,17(1), 26-44. (SSCI, A&HCI)
Zhang, Hong (2016). Plurilingual posters in a multilingual city: Reader positioning and power negotiation.Language and Intercultural Communication,16(4), 588-609.
(SSCI, A&HCI)
Zhang, Hong and Brian Hok-Shing Chan (2015). Translanguaging in multimodal Macao posters: Flexible versus separate multilingualism.International Journal of Bilingualism, 21(1), 34-56. (SSCI, A&HCI)
Research Interests
Sociolinguistics, Semiotic Landscapes, Graffiti Culture, Translanguaging,Bilingualism, Intercultural Communication, English Teaching and Learning,Corpus Linguistics,etc.
Courses been Taught: Linguistic Landscape, Intensive Reading, English Writing, etc.
Research Funding: The Social Science Fund of Fujian Province [FJ2019B065].
Academic service: Referees for SSCI-indexed journals such asInternational Journal of Bilingual Education and Bilingualism,Language and Intercultural Communication,International Journal of Multilingualism,Language & Education,Journal of Multilingual and Multicultural Development, etc.
Conference Presentations/Invited Talks
08/2020 Keynote speaker in Online Workshop for Writing SSCI and A&HCI Papers.
07/2019 Keynote speaker in the 4^thWorkshop for Writing SSCI and A&HCI Papers. Guilin, Guangxi Province.
08/2018Activity Types of Semiotic Graffiti.The 9^thInternational Conference on Multimodality. Odense: University of Southern Denmark.
05/2018Participation Framework of Graffiti: Official and Unofficial Negotiation.The 10^thLinguistic Landscape Workshop. Switzerland: University of Bern.
08/2017Activity types of Graffiti: Official and unofficial negotiation in Macao.The 15^thNational Symposium on Pragmatics. Beijing: Beijing Normal University.
02/2016Multilingualism in Macao: Power negotiation and reader positioning.Guest Talkat University of Nottingham, Ningbo Campus, China.
11/ 2015The magic of shop names: To evoke tradition or to exoticize languages. The15th IALIC(International Association of Language and Intercultural Communication)Conference: Intercultural Communication in Social Practice. Beijing: Peking University.
06/2015Separate multilingualism meets flexible multilingualism in Macao posters.Paper presented at the conferenceThe Sociolinguistics of Globalization: (De)centring and (de)standardization. Hong Kong University.
06/2014Careless mistakes or careful design: Metrolingualism in Macao posters. Paper presented at the7^thInternational Conference on Multimodality (7ICOM). Hong Kong: Hong Kong Polytechnic University.
04/2014Four languages in one poster: multilingualism in Macao posters. Paper presented at the conferenceBehind the Fa?ade: Inter-disciplinary Perspectives on Macao. Macao: University of Macau.
12/2012Differences insemanticprosody acrosscultures.Paperpresentedat the18^thAnnual Conference of the International Association for World Englishes (IAWE).Hong Kong and Guangzhou.
06/2012Corpusimplications for Englishvocabularyacquisition— A case study of just, simply, merely, and absolutely.Paperpresentedat the Macau/Hong Kong Postgraduate Summer School and Research Conference. Macao