王晓蓉，厦门大学管理学博士，美国新墨西哥大学安德森管理学院访问****，现为重庆工商大学管理科学与工程学院电子商务系讲师。主要研究方向为电子商务参与者行为和信息安全管理，已在Information & Management，Journal of Electronic Commerce Research，Electronic Commerce Research，Journal of Database Management，和《管理评论》等学术期刊上发表论文10余篇；主持国家社科基金1项；参与省部级课题和横向课题多项；参编专著1部。

主持/参与的科研项目
国家社科基金一般项目（19BGL258），共享经济下的我国民宿协同消费心理与行为研究，2019-2022，主持
福建省社会科学规划重点项目（FJ2015B202），电子商务平台信用评价体系研究，2015-2018，参研
四川省哲学社会科学研究“十二五”规划旅游专项项目（SC13LY12），国民休闲背景下四川休闲农业创新升级研究，2013-2017，参研

已发表的期刊论文
Xu, F., Wang, X. R.*, Xue, B. T. The Differential Effects of Interpersonal Justice and Injustice on Computer Abuse. Journal of Database Management, 2019, 30(2):1-17. (SCI)
Peng, L. F. *, Zhang, W. G., Wang, X. R., Liang, S. Y. Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement. Information & Management, 2019, 57(2):317-328. (国际A-类期刊, ABDC List A* Journal, SCI, SSCI)
Wang, X. R., Peng, L. F.*, Xu, F., Luo, X. (Robert). Do Incentives in SWOM Communication Matter? A Positive Emotion Perspective. Journal of Electronic Commerce Research, 2018, 19(2): 135-153. (SSCI, ABDC List B Journal)
王晓蓉, 彭丽芳*, 李歆宇. 社会化媒体中旅游体验分享行为研究. 管理评论, 2017, 29(2):97-105. (CSSCI，国家自然科学基金委管理类A类重要期刊)
Peng, L. F., Liao, Q. Y.*, Wang, X. R., He, X. F. Factors affecting female user information adoption: an empirical investigation on fashion shopping guide websites. Electronic Commerce Research, 2016,16(2):145-169. (SSCI, ABDC List B Journal)
Wang, X. R., Huang, Y. H., Li, X. Y., Peng, L. F.*. A Moderated Mediation Model of Sharing Travel Experience on Social Media: Motivations and Face Orientations in Chinese Culture. Journal of China Tourism Research, 2016, 12(1):42-64. (ESCI)

已发表的会议论文
Wang, X. R., Peng, L. F.*, Luo, X. (Robert), Xu, F. Incentives, positive emotions and SWOM intention: Moderating roles of allocation type and emotion regulation, Proceeding of the 16th International Conference on Electronic Business (ICEB 16th), DEC 4-8, Xiamen, China, 2016. (EI)
Wang, X. R, Peng, L. F.*, Luo, X. (Robert). Electronic word-of-mouth: A systematic perspective and multilevel analysis, Proceeding of the 18th International Conference on Electronic Commerce (ICEC 18th), AUG 17-19, Suwon, Korea, 2016. (EI)
Wang, X. R, Li, X. Y., Li, Q., Peng, L. F.*. Motivations and the moderating effects of face orientation, Proceeding of the 25th Australasian Conference on Information Systems (ACIS 25th), DEC 8-10, Auckland, New Zealand, 2014. (EI)

已出版的学术著作
《休闲农业开发与管理》，成都：西南财经大学，2015，参编

获奖信息
论文“Value of Incentivized EWOM: Influences of Content Characteristics and Consumer Engagement Behavior” 获得International conference on Internet+, Big Data and Business Innovation (2017), 最佳论文奖.
论文“Incentives, positive emotions and SWOM intention: Moderating roles of allocation type and emotion regulation” 获得The 16th International Conference on Electronic Business (ICEB 16th, 2016), 最佳论文奖.
论文“社会化媒体中旅游体验分享行为研究” 获得中国信息经济学会学术年会暨博士生论坛 (2014)，优秀论文奖.

联系方式
E-mail:xrw@ctbu.edu.cn