删除或更新信息,请邮件至freekaoyan#163.com(#换成@)

清华大学学者发表论文列表_刘文静

本站小编 清华大学/2017-06-29

1.商标的大小写设计对消费者品牌感知的影响

许销冰,陈荣,刘文静

营销科学学报, Published 2016, Issue 02, Pages 75-86

收录情况: CNKI

找找相关文章


-----------------------------------------------------------------

2.Consumer delight and outrage: scale development and validation

Liu, MW, Keh, HT

JOURNAL OF SERVICE THEORY AND PRACTICE[2055-6225], Published 2015, Volume 25, Issue 6, Pages 680-699

收录情况: WOS

WOS核心合集引用:2 找找相关文章 PlumX Metrics


-----------------------------------------------------------------

3.Utility blindness: Why do we fall for deals?

Liu, MW

JOURNAL OF CONSUMER BEHAVIOUR[1472-0817], Published 2014, Volume 13, Issue 1, Pages 42-49

收录情况: WOS

WOS核心合集引用:1 影响因子: 1.022 找找相关文章 PlumX Metrics


-----------------------------------------------------------------

4.中介效应分析:原理、程序、Bootstrap方法及其应用

陈瑞,郑毓煌,刘文静

营销科学学报, Published 2013, Issue 04, Pages 120-135

收录情况: CNKI

找找相关文章


-----------------------------------------------------------------

5.Debiasing or rebiasing? Moderating the illusion of delayed incentives

Soman, D, Liu, MW

JOURNAL OF ECONOMIC PSYCHOLOGY[0167-4870], Published 2011, Volume 32, Issue 3, Pages 307-316

收录情况: WOS

影响因子: 1.677 找找相关文章 PlumX Metrics


-----------------------------------------------------------------

6.Memory markers: How consumers recall the duration of experiences

Ahn, HK, Liu, MW, Soman, D

JOURNAL OF CONSUMER PSYCHOLOGY[1057-7408], Published 2009, Volume 19, Issue 3, Pages 508-516

收录情况: WOS

WOS核心合集引用:9 影响因子: 2.009 找找相关文章 PlumX Metrics

相关话题/清华大学 学者 列表