1.用户控制权对视频广告效果的影响

易成,周密

中国管理科学[1003-207X], Published 2017, Issue 02, Pages 139-146

收录情况： CNKI

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2.Deliberation Without Attention: The Latent Benefits of Distracting Website Features for Online Purchase Decisions

Tan, B, Yi, C, Chan, HC

INFORMATION SYSTEMS RESEARCH[1047-7047], Published 2015, Volume 26, Issue 2, Pages 437-455

收录情况： WOS SCOPUS

影响因子: 3.047 找找相关文章 PlumX Metrics

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3.平台服务和物流服务对网络商家信心的影响——商家信誉的调节作用

贺曦鸣,胡赛全,易成,刘霞

中国管理科学[1003-207X], Published 2015, Issue 06, Pages 83-90

收录情况： CNKI

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4.Enticing and engaging consumers via online product presentations: The effects of restricted interaction design

Yi, Cheng, Jiang, Zhenhui Jack, Benbasat, Izak

Journal of Management Information Systems[0742-1222], Published 2015, Volume 31, Issue 4, Pages 213-242

收录情况： SCOPUS

影响因子: 3.025 找找相关文章 PlumX Metrics

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5.Do we follow friends or acquaintances? The effects of social recommendations at different shopping stages

Song, Tingting, Yi, Cheng, Huang, Jinghua

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)[0302-9743], Published 2014, Volume 8527, Pages 765-774

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6.The effects of social popularity and deal scarcity at different stages of online shopping

Yi, Cheng, Zhou, Mi, Jiang, Zhenhui

35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014, Published 2014,

收录情况： SCOPUS

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7.A cross-cultural study on the effects of social popularity and deal scarcity on consumers' purchase behavior

Chang, Yvon, Yi, Cheng

Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014, Published 2014,

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8.Effects of undesired online video advertising choice on user behavior and attitude

Luo, Cheng, Jiang, Zhenhui Jack, Yi, Cheng

International Conference on Information Systems, ICIS 2012, Published 2012, Volume 2, Pages 1012-1022

收录情况： SCOPUS

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