蔡国良,陈瑞,赵平
中国软科学[1002-9753], Published 2016, Issue 10, Pages 123-134
收录情况: CNKI
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2.事件营销效应和广告效应的比较研究——基于中国房地产行业面板数据的实证分析
刘蕾,于春玲,刘霞,赵平
清华大学学报(哲学社会科学版)[1000-0062], Published 2015, Issue 06, Pages 178-188+193
收录情况: CNKI
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姚卿,陈荣,赵平
营销科学学报, Published 2015, Issue 01, Pages 71-84
收录情况: CNKI
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4.分享中社会联结、假想观众对品牌至爱的影响——他人回应分歧性的调节作用
杨德锋,李清,赵平
心理学报[0439-755X], Published 2014, Issue 07, Pages 1000-1013
收录情况: CNKI
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5.线上消费者评论如何影响产品销量?——基于在线图书评论的实证研究
龚诗阳,刘霞,赵平
中国软科学[1002-9753], Published 2013, Issue 06, Pages 171-183
收录情况: CNKI
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徐茵,王高,赵平
南开管理评论[1008-3448], Published 2013, Issue 04, Pages 114-123
收录情况: CNKI
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7.Is money really the root of all evil? The impact of priming money on consumer choice
Tong, Luqiong, Zheng, Yuhuang, Zhao, Ping
Marketing Letters[0923-0645], Published 2013, Volume 24, Issue 2, Pages 119-129
收录情况: WOS SCOPUS
WOS核心合集引用:5 影响因子: 1.508 找找相关文章 PlumX Metrics
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8.Environmental marketing strategy effects on market-based assets
Yang, Defeng, Wei, Haiying, Zhao, Ping, Lou, Runping
Total Quality Management and Business Excellence[1478-3363], Published 2013, Volume 24, Issue 5-6, Pages 707-718
收录情况: WOS SCOPUS
WOS核心合集引用:3 影响因子: 0.896 找找相关文章 PlumX Metrics
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9.顾客满意对企业财务绩效的影响研究——基于中国部分上市公司的面板数据
王毅,赵平
中国管理科学[1003-207X], Published 2012, Issue 01, Pages 185-192
收录情况: CNKI
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王霞,邹德强,赵平
管理学报[1672-884X], Published 2012, Issue 04, Pages 555-561
收录情况: CNKI
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杨德锋,赵晶,赵平
软科学[1001-8409], Published 2012, Issue 07, Pages 1-5
收录情况: CNKI
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12.品牌特性对品牌至爱的影响:品牌借用倾向和物质主义价值观的调节作用
杨德锋,李清,赵平
北京工商大学学报(社会科学版)[1009-6116], Published 2012, Issue 05, Pages 12-19
收录情况: CNKI
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13.Enhancing memorability: Do remaining duration prompts affect advertising recall?
Yu, Ruifeng, Chan, Alan H. S., Zhao, Ping, Gao, Yang
International Journal of Advertising[0265-0487], Published 2012, Volume 31, Issue 4, Pages 861-876
收录情况: WOS SCOPUS
WOS核心合集引用:3 影响因子: 1.169 找找相关文章 PlumX Metrics
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14.Functional forms of the satisfaction-loyalty relationship
Dong, ST, Ding, M, Grewal, R, Zhao, P
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING[0167-8116], Published 2011, Volume 28, Issue 1, Pages 38-50
收录情况: WOS SCOPUS
WOS核心合集引用:18 影响因子: 1.833 找找相关文章 PlumX Metrics
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15.Typology of the Chinese exporter Strategist, hesitator, experimentalist and the prospector
Chen, X, Hu, ZH, Sun, XZ, Zhao, P
CHINESE MANAGEMENT STUDIES[1750-614X], Published 2011, Volume 5, Issue 3, Pages 235-255
收录情况: WOS SCOPUS
WOS核心合集引用:1 影响因子: 0.379 找找相关文章 PlumX Metrics
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牛永革,赵平
管理科学[1672-0334], Published 2011, Issue 02, Pages 42-54
收录情况: CNKI
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姚卿,陈荣,赵平
心理学报[0439-755X], Published 2011, Issue 06, Pages 674-683
收录情况: CNKI
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李颢,王高,赵平
系统工程学报[1000-5781], Published 2011, Issue 03, Pages 352-359
收录情况: CNKI
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杜伟强,于春玲,赵平
心理学报[0439-755X], Published 2011, Issue 08, Pages 953-963
收录情况: CNKI
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童璐琼,郑毓煌,赵平
心理学报[0439-755X], Published 2011, Issue 10, Pages 1211-1218
收录情况: CNKI
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董松挺,赵平,王高,刘瑞明
中国管理科学[1003-207X], Published 2011, Issue 06, Pages 92-101
收录情况: CNKI
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董松挺,赵平,邹德强
财经研究[1001-9952], Published 2010, Issue 01, Pages 4-15
收录情况: CNKI
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王毅,赵平
管理科学学报[1007-9807], Published 2010, Issue 06, Pages 54-63
收录情况: CNKI
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牛永革,赵平,王良锦
管理科学[1672-0334], Published 2010, Issue 03, Pages 41-52
收录情况: CNKI
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杜伟强,于春玲,赵平
心理学报[0439-755X], Published 2009, Issue 02, Pages 156-166
收录情况: CNKI
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牛永革,赵平
外国经济与管理[1001-4950], Published 2009, Issue 08, Pages 36-45
收录情况: CNKI
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徐茵,赵平,王燕
南开管理评论[1008-3448], Published 2009, Issue 04, Pages 4-10+18
收录情况: CNKI
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28.A qualitative research of tuangou: Modes, characteristics and roles of the new E-business model
Li, Hao, Zhao, Ping, Wang, Yan, Wang, Gao
Proceedings - 2009 International Symposium on Information Engineering and Electronic Commerce, IEEC 2009, Published 2009, Pages 750-753
收录情况: SCOPUS
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Wang, Yi, Zhao, Ping
Proceedings of the 2009 6th International Conference on Service Systems and Service Management, ICSSSM '09, Published 2009, Pages 392-397
收录情况: SCOPUS
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30.Return on satisfaction: Is customer satisfaction really profitable?
Wang, Yi, Zhao, Ping
Proceedings of the 2009 6th International Conference on Service Systems and Service Management, ICSSSM '09, Published 2009, Pages 387-391
收录情况: SCOPUS
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Su, Song, Chen, Rong, Zhao, Ping
Motivation and Emotion[0146-7239], Published 2009, Volume 33, Issue 3, Pages 219-228
收录情况: WOS SCOPUS
WOS核心合集引用:5 影响因子: 1.612 找找相关文章 PlumX Metrics
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邹德强,赵平
南开管理评论[1008-3448], Published 2008, Issue 06, Pages 79-85
收录情况: CNKI
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33.公司品牌形象对经销商关系导向的影响——基于主导地位制造商的中国实证
王海忠,赵平
中国工业经济[1006-480X], Published 2008, Issue 03, Pages 93-100
收录情况: CNKI
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34.Research on overvalue brand customer loyalty influencing factors and specific influencing power
Qiu, Xiao-Dong, Zhao, Ping
Proceedings of 2007 International Conference on Management Science and Engineering, ICMSE'07 (14th), Published 2008, Pages 1031-1036
收录情况: SCOPUS
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35.An empirical evaluation of a customer-based brand equity model and its managerial implications
Yu, Chunling, Zhao, Ping, Wang, Haizhong
Frontiers of Business Research in China[1673-7326], Published 2008, Volume 2, Issue 4, Pages 553-570
收录情况: SCOPUS
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王高,李纯青,赵平,童璐琼
中国管理科学[1003-207X], Published 2007, Issue 02, Pages 104-110
收录情况: CNKI
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胡松,赵平,裘晓东
中国管理科学[1003-207X], Published 2007, Issue 02, Pages 134-140
收录情况: CNKI
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38.功能性价值和象征性价值对品牌忠诚的影响:性别差异和品牌差异的调节作用
邹德强,王高,赵平,王燕
南开管理评论[1008-3448], Published 2007, Issue 03, Pages 4-12+18
收录情况: CNKI
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张健儒,赵平
学位与研究生教育[1001-960X], Published 2007, Issue 03, Pages 74-77
收录情况: CNKI
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李纯青,赵平,马军平
管理科学学报[1007-9807], Published 2007, Issue 04, Pages 90-96
收录情况: CNKI
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邹德强,赵平,李飞
北京工商大学学报(社会科学版)[1009-6116], Published 2007, Issue 05, Pages 77-82
收录情况: CNKI
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42.The effect and strategy of premium brand color TV price reduction to its profitability
Qiu, Xiaodong, Hu, Song, Zhao, Ping
2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007, Published 2007, Pages 4172-4175
收录情况: SCOPUS
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Qiu, Xiaodong, Hu, Song, Zhao, Ping
2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007, Published 2007, Pages 4305-4308
收录情况: SCOPUS
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Qiu, Xiaodong, Hu, Song, Zhao, Ping
2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007, Published 2007, Pages 4176-4179
收录情况: SCOPUS
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45.Reshaping service recovery system based on customer satisfaction
Wang, Yi, Chen, Rong, Wang, Yan, Zhao, Ping
2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007, Published 2007, Pages 3146-3150
收录情况: SCOPUS
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46.Market segmentation based on customer satisfaction-loyalty links
Wang, Xia, Zhao, Ping, Wang, Gao, Liu, Jia
Frontiers of Business Research in China[1673-7326], Published 2007, Volume 1, Issue 2, Pages 211-221
收录情况: SCOPUS
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蔡勇,赵平
商业研究[1001-148X], Published 2006, Issue 06, Pages 36-41
收录情况: CNKI
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高充彦,贾建民,赵平
管理评论[1003-1952], Published 2006, Issue 04, Pages 3-9+13+63
收录情况: CNKI
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张小雨,赵平
商业研究[1001-148X], Published 2006, Issue 10, Pages 187-188
收录情况: CNKI
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50.品牌需求价格弹性与市场份额的关系——对国内彩电行业的实证研究
赵平,胡松,裘晓东
南开管理评论[1008-3448], Published 2006, Issue 03, Pages 4-9
收录情况: CNKI
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黄劲松,赵平,陆奇斌
心理科学[1671-6981], Published 2006, Issue 04, Pages 970-972
收录情况: CNKI
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高充彦,贾建民,赵平
南开管理评论[1008-3448], Published 2006, Issue 04, Pages 4-7+41
收录情况: CNKI
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胡松,赵平,裘晓东
特区经济[1004-0714], Published 2006, Issue 08, Pages 205-206
收录情况: CNKI
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黄劲松,赵平,阎衡秋,陆奇斌
中国管理科学[1003-207X], Published 2006, Issue 04, Pages 114-120
收录情况: CNKI
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黄劲松,王高,赵平
心理学报[0439-755X], Published 2006, Issue 06, Pages 924-933
收录情况: CNKI
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王海忠,于春玲,赵平
中山大学学报(社会科学版)[1000-9639], Published 2006, Issue 06, Pages 107-113+125
收录情况: CNKI
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赵平,陈荣,苏凇
市场营销导刊[1671-3370], Published 2006, Issue 04, Pages 46-48
收录情况: CNKI
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王海忠,于春玲,赵平
管理世界[1002-5502], Published 2006, Issue 01, Pages 106-119
收录情况: CNKI
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59.美国AACSB International、英国AMBA及欧洲EQUIS高等管理教育认证机构的比较对我国MBA项目的启示
张健儒,赵平
学位与研究生教育[1001-960X], Published 2006, Issue 06, Pages 74-77
收录情况: CNKI
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Li, Chunqing, Zhao, Ping, Ma, Junping
IFIP International Federation for Information Processing[1571-5736], Published 2006, Volume 205, Pages 615-621
收录情况: SCOPUS
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申跃,赵平
心理学报[0439-755X], Published 2005, Issue 03, Pages 397-402
收录情况: CNKI
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于春玲,王海忠,赵平
财经问题研究[1000-176X], Published 2005, Issue 07, Pages 14-18
收录情况: CNKI
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李纯青,赵平,徐寅峰
管理工程学报[1004-6062], Published 2005, Issue 03, Pages 121-126
收录情况: CNKI
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张小雨,赵平
商场现代化[1006-3102], Published 2005, Issue 13, Pages 63-64
收录情况: CNKI
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陆奇斌,赵平,王高,黄劲松
心理学报[0439-755X], Published 2005, Issue 04, Pages 524-534
收录情况: CNKI
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王霞,赵平,王高,刘佳
南开管理评论[1008-3448], Published 2005, Issue 05,
收录情况: CNKI
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张健儒,钱小军,赵平
清华大学教育研究[1001-4519], Published 2005, Issue S1, Pages 128-133+143
收录情况: CNKI
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于春玲,王海忠,赵平,林冉
中国工业经济[1006-480X], Published 2005, Issue 12, Pages 115-121
收录情况: CNKI
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赵平
市场营销导刊[1671-3370], Published 2005, Issue 04, Pages 57
收录情况: CNKI
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黄劲松,赵平
数理统计与管理[1002-1566], Published 2005, Issue 01, Pages 21-26
收录情况: CNKI
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于春玲,赵平
商业时代[1002-5863], Published 2005, Issue 17, Pages 46-47
收录情况: CNKI
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王海忠,于春玲,赵平
管理世界[1002-5502], Published 2005, Issue 02, Pages 96-107
收录情况: CNKI
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Liu, Jia, Zhao, Ping
2005 International Conference on Services Systems and Services Management, Proceedings of ICSSSM'05, Published 2005, Volume 2, Pages 1237-1241
收录情况: SCOPUS
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74.品牌原产地效应及其市场策略建议——基于欧、美、日、中四地品牌形象调查分析
王海忠,赵平
中国工业经济[1006-480X], Published 2004, Issue 01, Pages 78-86
收录情况: CNKI
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黄劲松,赵平,王高,陆奇斌
中国管理科学[1003-207X], Published 2004, Issue 02,
收录情况: CNKI
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王海忠,赵平
管理世界[1002-5502], Published 2004, Issue 05, Pages 88-96+156
收录情况: CNKI
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于春玲,郑晓明,孙燕军,赵平
南开管理评论[1008-3448], Published 2004, Issue 02, Pages 35-40
收录情况: CNKI
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78.中国市场结构和市场绩效关系实证研究——从消费者角度识别两者的关系
陆奇斌,赵平,王高,黄劲松
中国工业经济[1006-480X], Published 2004, Issue 10, Pages 28-35
收录情况: CNKI
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王霞,赵平,王高,刘佳
心理学报[0439-755X], Published 2004, Issue 05, Pages 593-600
收录情况: CNKI
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卜英,赵平,王高,王霞
管理世界[1002-5502], Published 2004, Issue 08, Pages 141-143
收录情况: CNKI
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申跃,赵平
统计研究[1002-4565], Published 2004, Issue 11, Pages 55-59
收录情况: CNKI
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黄劲松,赵平,王高,陆奇斌
管理科学学报[1007-9807], Published 2004, Issue 06, Pages 79-86
收录情况: CNKI
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于春玲,赵平
市场营销导刊[1671-3370], Published 2004, Issue 03, Pages 44-46
收录情况: CNKI
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王霞,赵平
北京工商大学学报(社会科学版)[1009-6116], Published 2003, Issue 06, Pages 41-44
收录情况: CNKI
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裘晓东,赵平
商业研究[1001-148X], Published 2003, Issue 03, Pages 134-135
收录情况: CNKI
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于春玲,赵平
南开管理评论[1008-3448], Published 2003, Issue 01, Pages 10-13+25
收录情况: CNKI
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于春玲,赵平
市场营销导刊, Published 2003, Issue 02, Pages 34-36
收录情况: CNKI
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赵平,莫亚琳
清华大学学报(哲学社会科学版)[1000-0062], Published 2002, Issue 02, Pages 32-38
收录情况: CNKI
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裘晓东,赵平
现代财经-天津财经学院学报[1005-1007], Published 2002, Issue 10, Pages 8-10
收录情况: CNKI
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赵平,裘晓东
中外管理导报[1003-1952], Published 2002, Issue 05, Pages 44-45
收录情况: CNKI
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裘晓东,赵平
财经科学[1000-8306], Published 2002, Issue S1, Pages 210-211
收录情况: CNKI
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赵平,裘晓东
市场营销导刊, Published 2002, Issue 02, Pages 40-42
收录情况: CNKI
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赵平,卢耀祖
企业管理[1003-2320], Published 2001, Issue 05, Pages 76-77
收录情况: CNKI
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赵平,莫亚琳
中国质量[1007-2713], Published 2001, Issue 08,
收录情况: CNKI
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赵平,卢耀祖
广播电视大学学报(哲学社会科学版)[1008-0597], Published 2000, Issue 01, Pages 67-69
收录情况: CNKI
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赵平
中外管理导报[11-2590/F], Published 2000, Issue 01, Pages 7-8
收录情况: CNKI
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孙健,赵平
中外管理导报[11-2590/F], Published 2000, Issue 07, Pages 32-35
收录情况: CNKI
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杜晖,谢赞,赵平
消费经济[1007-5682], Published 1999, Issue 02,
收录情况: CNKI
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赵平,周政
经济评论[1005-3425], Published 1998, Issue 01,
收录情况: CNKI
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赵平,于春玲,卢耀祖
科学管理研究[1004-115X], Published 1998, Issue 05,
收录情况: CNKI