黄京华
管理科学与工程系 教授
CV.pdf



电话 (86) (10) **
电邮 huangjh@sem.tsinghua.edu.cn
办公室 伟伦楼 456A
办公室开放时间 学术休假
个人简介
研究成果
研究项目
媒体报道

黄京华，清华大学经济管理学院管理科学与工程系教授、博士生导师，分别于1986年、1988年、2004年获得清华大学经济管理学院信息系统学士学位、硕士学位和博士学位。主要研究领域为信息系统和电子商务。讲授课程包括人工智能、运筹学、管理信息系统、电子商务、专家系统与决策支持系统等。
黄京华教授曾在国际期刊 Information Systems Research,Electronic Commerce Research and Applications, Information & Management, Communications of AIS, Computers & Industrial Engineering，中文期刊《管理科学学报》、《系统工程理论与实践》等发表数十篇学术文章，并出版《电子商务教程》、《企业电子商务系统关键成功因素研究》等多部著作及教材，先后承担多项国家自然科学基金项目，包括重点项目、面上项目和国际合作与交流项目，并于2000年获得北京市哲学和社会科学优秀奖。
黄京华教授曾作为Fulbright在美国伊利诺伊大学香槟分校从事研究，并先后在滑铁卢大学、美国MIT斯隆管理学院、加拿大英属哥伦比亚大学商学院做访问。担任《信息系统学报》执行主编，中国系统工程学会、中国信息系统协会、中国信息经济学会理事，以及中国优选法统筹法与经济数学研究会管理决策与信息系统专业委员会常务理事。
专著
Lv,Zh.P., Huang,J.H. et al. Chapter 12: Usage and performance of enterprise micro-blogging: From the perspective of resourced-based view theory. Handbook of Research on Technology Adoption, Social Policy, and Global Integration, edited by Mehdi Khosrow-Pour, IGI Global,Hershey PA, USA,2017
16.00Normal07.8 磅02falsefalsefalseEN-USZH-CNX-NONE
黄京华,企业电子商务系统关键成功因素研究 清华大学出版社，2009

教材
电子商务教程 清华大学出版社，2010

期刊论文（国内）
严威, 黄京华, 张谨. 微博研究回顾：信息、服务和网络. 科研管理, 2017,38(4): 123-131.
蒋逸尘,金悦,黄京华.社会化问答社区中社交关系的成因及作用:来自知乎的实证研究,信息系统学报,2017第1期,13-22.
吕喆朋,黄京华,金悦.微博上企业发布内容对用户口碑的影响:以新浪为例.信息系统学报,2017,17:67-83.
黄京华, 金悦, 张晶.企业微博如何提升消费者忠诚度?基于社会认同理论的实证研究.南开管理评论,2016,19(4):159-168.
张晶，黄京华，黎波，严威. 新浪企业微博口碑传播的实证研究. 清华大学学报，2014，54(5):649-654.
严威，黄京华，刘丹迪. 从MGC到UGC—内容在企业微博转发中的作用. 信息系统学报, 2014(13）：33-46.
黄京华, 张露, 李扬帆. ERP投资与企业绩效关系的调节因素研究. 科学学与科学技术管理, 2013,34(10): 130-141.
张露, 黄京华, 黎波. ERP实施对企业绩效影响的实证研究:基于倾向性得分匹配法. 清华大学学报,2013,53(1):117-121.
刘子龙, 黄京华. 信息隐私研究与发展综述. 情报科学, 2012,30(8):1258-1262.
张露, 黄京华. 基于事件研究方法的IT产业投资价值实证研究. 管理科学，2010, 23(4):104-111.
张晶, 黄京华,高皓. 基于资源观的企业IT价值综合模型.科学学与科学技术管理,2010,2:130-136.
崔香梅,黄京华.信用评价体系以及相关因素对一口价网上交易影响的实证研究.管理学报, 2010,7(1):50-56.
黄京华，李静婷. 中国商业银行网上银行关键成功因素研究. 系统工程理论与实践，2008, 28(3):16-24.
蒋熙敏，黄京华，王晖. 电子商务系统评价模型及其应用. 清华大学学报（自然科学版），2006, 46(S1):1019-102.
黄京华，赵纯均，李静婷. 图书出版行业电子商务系统关键成功因素实证研究. 系统工程理论与实践，2006,26(2): 27-35.
黄京华，赵纯均. 企业电子商务模式建立方法初探. 清华大学学报（社会科学版），2006,21(1): 112-118.
英文期刊论文
[1] Song,T.T. ,Tang, Q., Huang,J.H. Triadic closure, homophily, and reciprocation: An empirical investigation of social ties between content providers. Information Systems Research, 2019, 30(3): 912-926.https://doi.org/10.1287/isre.2019.0838


[2] Lv, Zh.P., Jin, Y. Huang, J.H. MGC, consumers' engagement with MGC, WOM and consumers' purchase intention: the case of Weibo platform. Information Systems and e-Business Management.https://doi.org/10.1007/s10257-019-00421-y

[3] Song,T.T, Huang, J.H. Young,T. , and Yu, Y.F. Using user- and marketer-generated content for box office revenue prediction: Differences between microblogging and third-party platforms. Information Systems Research, 2019, 30(1): 191-203. https://doi.org/10.1287/isre.2018.0797


[4] Li, Y.F., Huang, J.H., and Song, T.T. Examining business value of customer relationship management systems: IT usage and two-stage model perspectives. Information & Management, 2019, 56(3): 392-402 https://doi.org/10.1016/j.im.2018.07.012

[5] Huang, J.H., Jin, Y., Wang, X. Y., and Zhang, J. The influence of enterprise miroblogging on consumer loyalty: A social identity perspective. Nankai Business Review Internaonal,2019,10(2): 259-276.


[6] Lv, Zh.P., Jin, Y., and Huang, J.H. How do sellers use live chat to influence consumer purchase decision in China? Electronic Commerce Research and Applications, 2018, 28(1): 102-113.


[7] Jin, Y. and Huang, J.H. Why do consumers participate in brand microblog? Electronic Commerce Research and Applications, 2017, 24:1-3.


[8] Song, T.T., Yi, Ch., Huang, J.H. Whose recommendations do you follow? An investigation of tie strength, shopping stage, and deal scarcity. Information & Management, 2017, 54(8):1072-1083.


[9] Huang, J.H., Zhang, J., Li, Y.F., and Lv, Z.P. Business value of enterprise micro-blogging: Empirical study from Weibo.com in Sina. Journal of Global Information Management,2014,22(3):32-57.


[10] Yan, W., Huang, J. H. Microblogging reposting mechanism: An information adoption perspective. Tsinghua Science and Technology, 2014,19(5):531-542.

[11] Zhang, L., Huang, J. H., and Xu, X. The impacts of ERP investments on firm performance: Evidence from manufacturing companies in China. Tsinghua Science and Technology, 2012,17(3): 232-240.


[12] Zhang, L., Huang, J, H. An integration model of the impact of IT investment announcements on firm market value. International Business Research, 2012, 5(2):59-72.


[13] Zhang, L., Huang, J.H. The moderating factors in the relationship between ERP investments and firm performance. Journal of Computer Information Systems, 2012,53(2):75-84.


[14] Li, Y. F. and Huang, J. H. Risk and return of IT investment: Evidence from SCM and CRM announcements. International Journal of Networking and Virtual Organisations, 2012,11(3-4):290-304.


[15] Zhang, J., Huang, J.H., Chen, J.Q. Empirical research on user acceptance of mobile searches. Tsinghua Science and Technology, 2010,15(2): 235-245.


[16] Huang, J. H., Jiang, X. M., and Tang, Q. An e-commerce performance assessment model: Its development and an initial test on e-commerce applications in the retail sector of China. Information & Management, 2009, 46(3): 100-108.

[17] Zhang, L. and Huang, J.H. The review of empirical researches on IT investment announcements on market value of firms. International Journal of Business and Management, 2009, 4(10):14-27.


[18] Tang, Q. and Huang, J.H. Impact of web sites functions on e-Business success in Chinese wholesale and retail industries. Tsinghua Science and Technology, 2008, 13(3):368-373.


[19] Huang, J.H., Zhao, C.J., Li, J.T. An empirical study on critical success factors for electronic commerce in the Chinese publishing industry. Frontiers of Business Research in China, 2007,1(1):50-66.


[20] Huang, J.H. Exploratory study and empirical study on critical website success factors of Chinese publishing enterprises. International Journal of Management Science,2005,11(3):109.


[21] Huang, J.H., Huang, W., Huang, H. An e-readiness assessment framework and two field studies. Communications of the Association for Information Systems, 2004, 14: 364-386.

[22] Li, J.T. and Huang, J.H. An exploratory study of e-business success factors. Journal of Electronic Science and Technology of China, 2004, 2(3): 167-172.


[23] Huang, J.H. A quantitative method used in Negotiation Support Systems. Computers & Industrial Engineering, 1996, 31(3-4): 821-826.
会议论文（国际）
[1] Jin, Y. Zheng,J.Y., Huang,J.H., and Tan,Y. Knowledge is like money: a demand estimation for paid-knowledge products. The 13th China Summer Workshop on Information Management (CSWIM), June 28-30, 2019, Shenzhen.


[2] Yu,Y.F., Huang, J.H., and Tan, Y. The predictive power of discrete emotions in microblogging mssages: An empirical study in the movie industry.The 13th China Summer Workshop on Information Management (CSWIM), June 28-30,2019,Shenzhen.


[3] Wang, X.Y. and Huang, J.H. Do pictures provided by consumers affect helpfulness of online review? Empirical evidence from catering review platform. The 13th China Summer Workshop on Information Management (CSWIM), June 28-30, 2019,Shenzhen.

[4] Jin,Y. Tan,Y. and Huang, J. H. How do social ties influence user-generated content? A dynamic perspective. The 28th Workshop on Information Technologies and Systems (WITS), Santa Clara, CA, December 2018.


[5] Jin, Y., Zheng, J.Y., Huang, J.H., and Yong Tan. Generating content under the “spotlight” of friends: a natural experiment. INFORMS Conference on Information Systems and Technology (CIST), Phoenix, AZ, November 2018.


[6] Lv, Zh.P., Jin, Y.,and Huang,J.H. Impact of MGC and UGC on consumers’ purchase intention: the case of Weibo. The 16th Workshop on e-Business (WeB), Seoul, Korea, December 2017.


[7] Jin,Y. Huang, J. H.,and Tan,Y. Social ties and the quality of user-generated content. INFORMS Annual Meeting, Houston, TX, October 2017.



[8] Jin,Y. Huang, J. H., and Wang,X.Y. What influences content popularity? An empirical investigation of voting in social Q&A communities. The 21st Pacific Asia Conference on Information Systems (PACIS), Langkawi, Malaysia, July 2017.



[9] Jin, Y. Zheng,J.Y., Huang,J.H., and Tan,Y. Learning by following: the role of social ties in influencing the quality of user-generated content. The 11th China Summer Workshop on Information Management (CSWIM), Nanjing, China, June 2017.


[10] Jin, Y. and Huang, J.H. Factors Influencing Consumers’ Participation in Enterprise Microblogs: A Multilevel Model. The Fifteenth Workshop on e-Business (WeB 2016), Dublin, Ireland, Dec.10, 2016.


[11] Lv, Zh.P., Wang ,X.Sh., Huang, J.H. Effect of instant messenger use on purchase decision of consumers: The role of communication quality and content. The Fifteenth Workshop on e-Business (WeB 2016), Dublin, Ireland, Dec.10, 2016.


[12] Song, T.T., Yi, Ch., and Huang, J.H. Do we follow friends or acquaintances? The effects of social recommendations at different shopping stages. The 16th International Conference on Human-Computer Interaction (HCI International 2014), Greece, pp.765-774.

[13] Sun, T., Song T.T., and Huang, J.H. Effect of microblogging and third-party word of mouth on product sales: Empirical study based on box office revenue of a movie. Pacific Asia Conference on Information Systems (PACIS) 2014, Chengdu.


[14] Huang, J.H., Zhang, J., Li, Y.F., and Lv, Zh.P. Business value of enterprise micro-blogs: Empirical study from weibo.com in Sina. Pacific Asia Conference on Information Systems (PACIS) 2013, Korea.


[15] Li, Y. and Huang, J.H. A reexamination of event study in IT risk and return: Evidence from SCM and CRM announcements. 2011 Wu Han International conference on E-Business, Wu Han, pp.155-160.


[16] Huang, J.H., Liu, D. Factors influencing continuance of mobile virtual community: Empirical evidence from China and Korea. 8th IEEE International Conference on Service Systems and Service Management, TianJin, 2011, pp.1090-1095.


[17] Zhang, C., Huang, J.H., et al. Research on adoption of mobile virtual community in China and Korea. 9th International Conference on Mobile Business/9th Global Mobility Roundtable, 2010, Greece, pp.220-229.


[18] Kim, J.W., Li, M, Iijima, J., Huang, J.H., and Chen, J. A comparative study of mobile services among China, Korea and Japan. Eighth International Conference on Mobile Business, Dalian, 2009, pp.347-352.

[19] Zhao, J. and Huang, J.H. An empirical research on Taobao: Seller reputation’s impact on auction price premium. IEEE Symposium on Advanced Management of Information for Globalized Enterprises, Tianjin, 2008, pp.219-223.


[20] Huang, J.H., Jiang, X.M., and Zhang, L. Research model on e-Commerce systems performance measures. 5th IEEE International Conference on Service Systems and Service Management, Melbourne, Australia, 2008, pp.593-597.


[21] Wei K.N., Huang. J.H., Fu, S.H. A survey of e-commerce recommender systems. The Fourth IEEE Conference on Service Systems and Service Management, Chengdu, 2007, pp.734-738.


[22] Tang, Q. and Huang, J.H. A research model: Value drivers of B2C company website. The Third IEEE Conference on Service Systems and Service Management, Paris, 2006, pp.1604-1609.

[23] Lee, Ch. and Huang, J.H. Critical success factors for e-Commerce in Chinese commercial banks. Proceedings of 36th International Conference and Computers and Industrial Engineering, Taipai, 2006, pp.4449-4459.


[24] Huang, J.H., Wang, H., Zhao, Ch.J. E-commerce success factors: Exploratory and empirical research on the Chinese publishing industry. IEEE International Conference on e-Business Engineering, Beijing, 2005, pp.465-471.


[25] Huang, J.H. and Lee, Ch. E-commerce critical success factors for Chinese enterprises: An Empirical research on the Publishing industry. Americas Conference on Information Systems 2005, Omaha, U.S., pp.275-284.



[26] Yang, L. and Huang, J.H. An exploratory study on the assessment model of e-government in China. Americas Conference on Information Systems 2004, New York, pp.585-593.


[27] Huang, J.H., Huang, H., Huang, W. and Zhao, C.J. An indicator system for assessing enterprise e-readiness and its application in Chinese retailing. Americas Conference on Information Systems 2003, Florida, pp.1109-1117.


[28] Huang, J.H., Wang, J., and et al. A comparative framework for EB systems development methodologies. IEEE Web Intelligence 2003, Halifax, pp.442-445.


[29] Wang, L., Huang, J.H., Wang, J., Zhao, Ch. Comparative research on design methodologies for e-business systems. The 6th World Multiconference on Systemics, Cybernetics and Informatics, Florida, 2002,Volume XVIII: pp.116-121.


[30] Huang, J.H., Wang, H., Xiao, K. The value chain applied to online stores. Proceedings of World Computer Congress 2000, Information Technology for Business Management, Beijing, 2000, pp.387-390.

[31] Ma, H. and Huang, J.H. The application of agents in electronic business. Proceedings of World Computer Congress 2000, Information Technology for Business Management, Beijing, 2000, pp.543-546.


[32] Huang, J.H. Standards and models used in negotiation support systems of trade net. Proceedings of the IEEE International Conference on Systems, Man and Cybernetics, Beijing, Part 3(of 4), 1996, pp.1843-45.


作为负责人，主持国家自然科学基金项目:
1)基于平台的企业微博商业价值研究（2013－2016）
2)信息系统采纳、扩散与商业价值机理研究（重点项目)(2009－2012）
3)企业电子商务价值驱动力及评价研究（2008-2010）
4)中韩移动商务服务业对比研究：政府政策与企业战略(国际合作项目)（2008-2010)
5)传统企业电子商务系统成功关键因素研究（2005-2007）
6)电子商务系统开发方法及其应用模式研究（2000-2002)
7)基于贸易网的谈判支持系统原型研究（1996-1998）