文献详情
Can members' WeChat engagement affect relational outcomes in community-supported agriculture? Empirical evidence from China
文献类型：期刊
通讯作者：Chen, WP (reprint author), Renmin Univ China, Sch Agr Econ & Rural Dev, Room 927,Mingde Main Bldg,59 Zhongguancun St, Beijing 100872, Peoples R China.
期刊名称：AGRIBUSINESS影响因子和分区
年：2019
卷：35
期：1,SI
页码：36-52
ISSN：0742-4477
关键词：Community-supported agriculture; relational outcomes; WeChat engagement
所属部门：农业与农村发展学院
摘要：Members' offline engagement is commonly believed to affect the producer-member relationship in community-supported agriculture, however, little research focuses on engagement in the online context. Using qualitative data of 24 members and quantitative data of 279 members from China, this study uses a sequential exploratory mixed-method design to explore the impact of members' WeChat engagement on relational outcomes. The findings indicate that WeChat engagement positively affects four relational ...More
Members' offline engagement is commonly believed to affect the producer-member relationship in community-supported agriculture, however, little research focuses on engagement in the online context. Using qualitative data of 24 members and quantitative data of 279 members from China, this study uses a sequential exploratory mixed-method design to explore the impact of members' WeChat engagement on relational outcomes. The findings indicate that WeChat engagement positively affects four relational outcomes: Service satisfaction, word of mouth, social bonds, and commitment. In addition, those four relational outcomes are not equally influenced by WeChat engagement. The greatest impact is on commitment, while the lowest is on service satisfaction. Furthermore, multigroup analysis results suggest that gender moderates the relationship between WeChat engagement and commitment. ...Hide

DOI：10.1002/agr.21590
百度学术：Can members' WeChat engagement affect relational outcomes in community-supported agriculture? Empirical evidence from China
语言：外文
基金：National Natural Science Fund of ChinaNational Natural Science Foundation of China [71773138, 71633005, 71373270]
作者其他论文



Impact of social media apps on producer-member relations in China's community supported agriculture.Chen, Weiping, Tan, Si,.CANADIAN JOURNAL OF DEVELOPMENT STUDIES-REVUE CANADIENNE D ETUDES DU DEVELOPPEMENT. 2019, 40(1,SI), 97-112.
Can members' WeChat engagement affect relational outcomes in community-supported agriculture? Empirical evidence from China.Tan, Si, Chen, Weiping,.AGRIBUSINESS. 2019, 35(1,SI), 36-52.
Shoppers' perceived embeddedness and its impact on purchasing behavior at an organic farmers' market.Chen, Weiping;Scott, Steffanie.APPETITE.2014,83,57-62.
Perceived value of a community supported agriculture (CSA) working share. The construct and its dimensions.Chen, Weiping.APPETITE.2013,62,37-49.
Perceived value in community supported agriculture (CSA) A preliminary conceptualization, measurement, and nomological validity.Chen, Weiping.BRITISH FOOD JOURNAL.2013,115(10,SI),1428-1453.