曾小铧
职位：
副教授
最高学历：
市场营销学博士
研究领域：
社交网络，共享经济，用户生成内容，定价和竞争策略


办公电话：

办公室：
744
Email：
xiaohua.zeng@phbs.pku.edu.cn

简介
科研
教学
教育经历
市场营销博士，英属哥伦比亚大学，2008
信息系统硕士，新加坡国立大学，2002
统计学学士，中国人民大学，2000
教学经历
副教授，北京大学汇丰商学院，2019 -至今
副教授，伦敦国王学院商学院，2017–2019
助理教授，香港城市大学商学院，2008–2017
讲师，英属哥伦比亚大学商学院，2007–2008
Zhu, Y., M. Liu, X.H. Zeng and P. Huang (2020), “The Effects of Prior Reviews on Perceived Review Helpfulness: A Configuration Perspective”, Journal of Business Research,Vol. 110, 484-494.
Guo, Y., X.T. Li and X.H. Zeng (authors in alphabetic order) (2019) Platform Competition in the Sharing Economy: Understanding How Ride-Hailing Services Influence New Car Purchases, Journal of Management Information Systems, 36:4, 1043-1070.
Zeng, X.H., S. Dasgupta and C.B. Weinberg (2016), "The Competitive Implications of a 'No-haggle' Pricing Strategy when Others Negotiate: Findings from a Natural Experiment", International Journal of Research in Marketing, 33, 4, 907-923.
Zheng, S.J., X.H. Zeng and C. Zhang (2016), "The Effects of Role Variety and Ability Disparity on Virtual Group Performance", Journal of Business Research, 69(9), September 2016, p.3468–3477.
Zhang, C., CW Phang, X.H. Zeng, X. Wang, etc. (2015), “Circadian Rhythms in Socializing Propensity”, PLOS ONE, p.1-8.
Zeng, X.H., S. Dasgupta, C.B. Weinberg (2014). “The Effects of a "No-haggle" Channel on Marketing Strategies”, International Journal of Research in Marketing, 31(4), December 2014, p. 434-443.
Zeng, X.H. and L.Y. Wei (2013). “Social Ties and User Content Generation: Evidence from Flickr”, Information Systems Research, 24(1), p.71-87.
Zeng, X.H., S. Dasgupta and C.B. Weinberg (2012). “How Good Are You at Getting a Lower Price? A Field Study of the US Automobile Market”, Journal of Consumer Policy, 35(2), p.255-274.
Chan, H.C., H.H. Teo and X.H. Zeng (2005). “An Evaluation of Novice End-User Computing Performance: Data Modeling, Query Writing and Comprehension,” Journal of the American Society for Information Science and Technology (JASIST), 56(8), p.843-853.