张永 性别：男
--> 职称：教授
办公室：综合楼404
Email：zhangy@btbu.edu.cn



张永，营销学教授。兼任中国商业企业管理协会营销分会副会长、首都企业改革与发展研究会常务理事、中国高校市场学研究会理事。讲授MBA课程“营销管理”、本科课程“市场营销学”，兼任中央广播电视大学“营销策划案例分析”课程主讲教师。曾获北京市优秀教育教学成果奖、北京市优秀社会科学成果奖，曾被评为北京市中青年骨干教师。主持或参与北京市与周边省区市经济关系定量分析、中复电讯业务流程再造等多个纵向或横向课题的研究工作，主持北京市人才强教计划市场营销学术创新团队的研究工作；在《管理世界》、《管理学报》等刊物发表学术论文20余篇；出版《营销策划案例分析》、《人员推销教程》等多部专业著作。为丰富营销领域专业经历，曾担任企业的市场总监、销售总监等职务。
Yong Zhang, Professor of marketing. Master, 1990, BeiJing Institute of Business, China; B.S.,1983, BeiJing Institute of Business, China.
Most Significant Papers & Publications:
The Main Channel of the Control over the Costs of Sales Agents,[J] Management World,2009.
The Research of Chinese time-honored brand Enterprise’s Chain Store Operation Model_Based on QuanJuDe Case Study, [J]Chinese Jounal Of Management,2012.
What Affects the Decision-making Consumers Consumption of Luxury Goods: An Evidence Case from China，IEEM2010 in Macao,2010.
Cluster analysis of the consumption value based on the clothing market，MSIE 2011 In HaEerBin,2011
Public Relations Management, Science Press, 2006.
Cases Study of Marketing Planning, Central Radio & TV University Press, 2007.
Personal selling Tutorials, China Machine Press, 2001.