郑明赋 性别：男
--> 职称：讲师
办公室：综合楼406
Email：zhengmingfu@btbu.edu.cn


郑明赋，1990年10月生于福建安溪。中国人民大学管理学博士，北京大学光华管理学院市场营销系博士后。2018年6月加入北京工商大学商学院市场营销系，任职讲师。近五年来，曾参与多项国家级和省部级项目，以一作或独作发表论文近10篇，论文曾被人大复印报刊资料全文转载，入选国外农业经济学会和International Conference of Asia Marketing Associations（ICAMA）等国内外学术会议。研究领域包括消费者行为、营销模型、定价策略和商业模式等。
Zheng Mingfu, was born in Anxi, Fujian in October 1990. He earned his doctor degree in management from Renmin University of China, and was once a post-doc research fellow in marketing department of Guanghua School of Management, Peking University. He joined the marketing department of Business School of Beijing Technology and Business University in June 2018 and served as lecturer. His research interest includes consumer behavior, marketing models, pricing strategies and business models. In the past five years, he has participated in a number of national and provincial-level projects, published nearly 10 papers as a single work. His work had been reprinted in periodical literatures reprinted by Renmin University of China, and were selected by domestic and foreign academic conferences, such as Annual Conference and Academic Symposium of Chinese Society of Foreign Agricultural Economy and International Conferences of Asia Marketing Associations (ICAMA).