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苟清龙
教授
--
tslg(at)ustc.edu.cn(at)换成@
管理科学系
运营管理




个人简介 研究成果 项目信息 服务信息


个人简历

苟清龙，男，四川绵竹人，博士、教授、博士生导师。分别于2000年，2007年获中国科学技术大学经济学学士和管理学博士，于2013年9至2014年8月期间访问The University of Texas at Dallas。主要研究兴趣包括运营管理与市场营销、信息系统等领域的交叉研究，在包括POM、Decision Sciences、IEEE SMC、IJPR、IJPE等SCI/SSCI国际期刊发表论文30余篇，其中管理学院认定的A+类顶刊论文1篇，A类期刊论文10篇，B+期类期刊论文4篇，B类期刊论文6篇，其他SCI/SSCI论文10篇。

获奖情况：
5. 2016年12月 教育部自然科学一等奖（第六完成人）
4. 2012年4月 杨亚校友基金-爱岗敬业奖
3. 2011年1月 教育部自然科学一等奖（第五完成人）
2. 2011年1月 Omega, Best Reviewer Award（2010）
1. 2008年7月 The XVIII ACME International Conference on Pacific Rim Management, (Toronto, Canada) Best Theoretical Paper Award（最优理论论文奖）

项目情况:
8.国家自然科学基金面上项目：创新型众包平台中的竞赛机制设计、服务与定价问题研究，项目主持人（项目编号：**，时间：2021年1月－2024年12月）。
7.国家自然科学基金面上项目：O2O环境下的供应链决策模型研究，项目主持人（项目编号：**，时间：2017年1月－2020年12月）。
6.国家自然科学基金面上项目：考虑参考点效应的动态广告模型，项目主持人（项目编号：**，时间：2013年1月－2016年12月）。
5.国家自然科学基金重大国际（地区）合作研究项目：电子商务环境下的快速物流系统研究，主要参与人（项目编号：，时间：2012.01-2016.12）。
4.国家自然科学基金青年项目：典型合作广告中的契约问题研究,项目主持人（项目编号：**，时间：2010.01-2012.12）。
3.国家自然科学基金青年项目：基于典型行为倾向的供应链契约与协调研究,主要参与人（项目编号：**，时间：2010.01-2012.12）。
2.安徽省教育厅高校优秀青年人才基金项目：考虑市场行为的绿色供应链联合选址问题研究,项目主持人（项目编号：2009SQRS001ZD）。
1.安徽省自然科学基金：供应链博弈行为与跨品牌pass-through:模型与分析,项目主持人（项目编号：）。


Selected Publications：
合作广告方向
12. Gou, Q., Shao, J., Wang, X.*,& Yu, L. (2020).Co-op supply chains with a local media company: Models and analysis,Transportation Research Part E: Logistics and Transportation Review, 136(4): 101893.
11. Ji, Y., Wang, R.*, & Gou, Q. (2019) Monetization on mobile platforms: Balancing in-App advertising and user base growth, Production and Operations Management, 28(9): 2202-2220.
10. Wang, R., Gou, Q., Choi, T. M.*, & Liang, L. (2018). Advertising strategies for mobile platforms with "Apps". IEEE Transactions on Systems, Man, and Cybernetics: Systems, 48(5): 767-778.
9. Gou, Q., Zhang, J., Zhang, J., & Liang, L. (2017). Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects. International Journal of Information Technology and Decision Making, 16(04), 981-1004.
8. Zhang, J., Gou, Q., Li, S. X., & Huang, Z. (2017). Cooperative advertising with accrual rate in a dynamic supply chain. Dynamic Games and Applications, 7(1), 112-130
7. Lu, L., Gou, Q., Tang, W., & Zhang, J*. (2016). Joint pricing and advertising strategy with reference price effect. International Journal of Production Research, 54(17), 5250-5270.
6. Zhang, T., Gou, Q., & Liang, L. (2015). Suppliers’ competition and manufacturer’s product mix: the role of ingredient brand. A Quarterly Journal of Operations Research, 13(3), 293-307.
5. Gou, Q. , Zhang, J.*, Liang, L., Huang, Z., & Ashley, A. (2014). Horizontal cooperative programmes and cooperative advertising. International Journal of Production Research, 52(3), 691-712.
4. Wang, M., Gou, Q., Wu, C., & Liang, L. (2013). An aggregate advertising response model based on consumer population dynamics. International Journal of Applied Management Science, 5(1), 22-38.
3. He, Y., Gou, Q., Wu, C., & Yue, X. (2013). Cooperative Advertising in a Supply Chain with Horizontal Competition. Mathematical Problems in Engineering, 2013(2013), 1-16.
2. Zhang, J., Gou, Q., Liang, L., & He, X*. (2013). Ingredient branding strategies in an assembly supply chain: models and analysis. International Journal of Production Research, 51(23-24), 6923-6949.
1. Zhang, J., Gou, Q.*, Liang, L., & Huang, Z. (2013). Supply chain coordination through cooperative advertising with reference price effect. Omega: the International Journal of Management Science, 41(2), 345-353.


供应链管理方向
12. Zhang, Y., He, Y., Yue, J., & Gou, Q. * (2019) Pricing decisions for a supply chain with refurbished products, International Journal of Production Research, 57(9): 2867–2900.
11. Wu, Y., Li, H.*, Gou, Q., & Gu, J.(2017). Supply chain models with corporate social responsibility. International Journal of Production Research, 55(22): 6732-6759.
10. Wang N, Gou Q*, Fang X, Liang L. (2017) Supply chain performance and coordination under two wholesale price contracts with the market disruption. International Transactions in Operational Research, 24 (4), 713–736.
9. Zhang, T., Zhu, X., & Gou, Q. (2017). Demand Forecasting and Pricing Decision with the Entry of Store Brand under Various Information Sharing Scenarios. Asia-Pacific Journal of Operational Research, 34(02), 1-26
8. Zhang, Y., Li, J., & Gou, Q*. (2017). An allocation game model with reciprocal behavior and its applications in supply chain pricing decisions. Annals of Operations Research, 258(2), 347-368.
7. Gou, Q., Sethi, S., Yue, J., & Zhang, J*. (2016). Push and pull contracts in a local supply chain with an outside market. Decision Sciences, 47(6), 1150-1177.
6. Zhou, E., Zhang, J., Gou, Q.*, & Liang, L. (2015). A two period pricing model for new fashion style launching strategy. International Journal of Production Economics, 160, 144-156.
5. Zhang, J., Gou, Q.*, Zhang, J., & Liang, L. (2014). Supply chain pricing decisions with price reduction during the selling season. International Journal of Production Research, 52(1), 165-187.
4. Wang, K., Gou, Q., Sun, J., & Yue, X. (2012). Coordination ofa fashion and textilesupply chain with demand variations. Journal of Systems Science and Systems Engineering, 21(4), 461-479.
3. Gou, Q., Liang, L., Xu, C., & Zha, Y. (2008). A Modified Joint Inventory Policy For Vmi Systems. International Journal of Information Technology and Decision Making, 07(02), 225-240.
2. Gou, Q., Ren, L., Liang, L., & Huang, Z. (2008). An inventory approach for a Local Collection Point in reverse supply chains. International Journal of Sustainable Society, 1(1), 55-84.
1. Gou, Q., Liang, L.*, Huang, Z., & Xu, C. (2008). A joint inventory model for an open-loop reverse supply chain. International Journal of Production Economics, 116(1), 28-42.


电子商务方向
8.Zhang, W., He, Y., Gou, Q., & Yang, W. （2021） Optimal advance selling strategy with information provision for omni-channel retailers. Annals of Operations Research, https://doi.org/10.1007/s10479-020-03896-y.
7. Tao, Z., Gou, Q.*, & Zhang, J. (2020). A local seller's app channel strategy concerning delivery, International Journal of Production Research, 58(1): 220-255.
6. Wang, X., Tao Z., Liang, L., & Gou, Q.* (2019) An analysis of salary mechanisms in the sharing economy: The interaction between streamers and unions, International Journal of Production Economics, 214: 106-124.
5. Cheng, X., Gou, Q., Yue, J., & Zhang Y. * (2019) Equilibrium decisions for an innovation crowdsourcing platform, Transportation Research Part E: Logistics and Transportation Review, 125: 241-260.
4. He, Y., Zhang, J., Gou, Q.*, & Bi, G. (2018). Supply chain decisions with reference quality effect under the O2O environment. Annals of Operations Research, 268(1-2), 273-292.
3. Zhang, T., Ge, L., Gou, Q., & Chen, L. (2018). Consumer showrooming, the sunk cost effect and online-offline competition. Journal of Electronic Commerce Research, 19(1), 55-74.
2. Zhang, J., Gou, Q.*, Yang, F., & Liang, L. (2016). Online hot selling period and its impact on e-retailer's pricing strategies. International Journal of Production Research, 54(7), 1899-1918.
1. Liu, X., Gou, Q.*, Alwan, L., & Liang, L. (2016). Option contracts: a solution for overloading problems in the delivery service supply chain. Journal of the Operational Research Society, 67(2), 187–197.


---Latest Modified on April. 11th, 2021.