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管正之
博士后
**
zhengzhiguan(at)ustc.edu.cn(at)换成@
管理科学系
管理信息系统




个人简介


2016至今 宁波诺丁汉大学 （University of Nottingham, Ningbo, China)
国际博士创新研究中心 International Doctoral Innovation Centre
(跨学科联合培养博士项目）
数字经济博士 PhD in Digital Technologies


2015-2016 英国诺丁汉大学 （University of Nottingham, UK)
国际博士创新研究中心 International Doctoral Innovation Centre
(跨学科联合培养博士项目）
数字经济博士 PhD in Digital Technologies


2014-2015 英国华威大学 （University of Warwick)
市场营销与战略 MSc Marketing and Strategy


2010-2014 宁波诺丁汉大学（University of Nottingham, Ningbo, China)
国际商务管理 BA (Hons) International Business Management


期刊文章
Hou, F., Guan, Z., Li, B., and Chong, A. Y. L. (2019). Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China. Internet Research. 30 (1), 141-163


Wang, Z., Guan, Z., Hou, F., Li, B., and Zhou, W. (2019). What determines customers’ continuance intention of FinTech? Evidence from YuEbao. Industrial Management & Data Systems 119 (8), 1625-1637


Liu, M. J., Huang, J., Chong, A. Y. L., Guan, Z., and Yannopoulou, N. (2015). Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai. Business History 57 (6), 773-799.


会议文章
Guan, Z., Hou, F., Li, B., Phang, C. W., and Chong, A. Y. L. (2019). What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment. In the 40th International Conference on Information Systems (ICIS 2019), 15-18 December 2019, Munich, Germany.


Li, B., Hou, F., Guan, Z., and Chong, A. Y. L. (2018). What drives people to purchase virtual gifts in live streaming? The mediating role of flow. In 22nd Pacific Asia Conference on Information Systems (PACIS 2018), 26-30 June 2018, Yokohama, Japan.


Li, B., Hou, F., Guan, Z., Chong, A. Y. L. and Pu, X. (2017). Evaluating Online Review Helpfulness Based on Elaboration Likelihood Model: The Moderating Role of Readability. In 21st Pacific Asia Conference on Information Systems (PACIS 2017), 16-20 July 2017, Langkawi Island, Malaysia.


Guan, Z. (2018). Strategic crisis communication on social media: message strategy from issue selling perspective. Doctoral Consortium in 22nd Pacific Asia Conference on Information Systems (PACIS 2018), 26-30 June 2018, Yokohama, Japan.